//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~type_genre:"Bibliographie"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenimage
Consumer behaviour
245
Konsumentenverhalten
245
Markenartikel
78
Brand
67
Youth
66
Brand management
56
Markenführung
56
Deutschland
55
Germany
54
Jugend
53
Verbraucherverhalten
53
United States
51
USA
48
Mode
42
Fashion
41
Marketing
38
Marketingmanagement
35
Marketing management
33
Low-cost strategy
30
Niedrigpreisstrategie
30
Relationship marketing
25
Brand image
24
Business model
22
Geschäftsmodell
22
Theorie
21
Markenpolitik
20
Theory
20
Bekleidungsindustrie
19
Clothing industry
19
Airline
18
Fluggesellschaft
18
Erfolgsfaktor
17
Großbritannien
17
Social conditions
17
Success factor
17
Welt
16
World
16
Aufsatzsammlung
15
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
32
Book / Working Paper
19
Type of publication (narrower categories)
All
Bibliographie
Case study
Article in journal
11,361
Aufsatz in Zeitschrift
11,361
Aufsatz im Buch
742
Book section
742
Hochschulschrift
389
Graue Literatur
318
Non-commercial literature
318
Thesis
302
Working Paper
234
Arbeitspapier
227
Conference paper
119
Konferenzbeitrag
119
Collection of articles of several authors
104
Sammelwerk
104
Aufsatzsammlung
75
Fallstudie
51
Reprint
51
Bibliografie enthalten
25
Bibliography included
25
Konferenzschrift
25
Collection of articles written by one author
21
Sammlung
21
Lehrbuch
18
Handbook
15
Handbuch
15
Conference proceedings
13
Textbook
13
Glossar enthalten
9
Glossary included
9
Ratgeber
9
Guidebook
8
Festschrift
6
Systematic review
6
Übersichtsarbeit
6
Bibliografie
3
Mikroform
3
Company information
2
Dissertation u.a. Prüfungsschriften
2
Fallstudiensammlung
2
more ...
less ...
Language
All
English
37
German
15
Italian
1
Author
All
Öberg, Christina
2
Abuelmaatti, Aisha
1
Alsem, Karel Jan
1
Amblee, Naveen
1
Arnone, Laurent
1
Backhaus, Klaus
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Bruno, Ilaria
1
Buckingham, Ian P.
1
Bui, Tung
1
Bühler, André
1
Cao, Dongmei
1
Carù, Antonella
1
Cecile, Czarnowski
1
Cui, Annie Peng
1
Czarnowski, Cecile
1
Ekanayake, E. M.
1
Esch, Franz-Rudolf
1
Espejel, Joel
1
Fandos, Carmina
1
Flavián Blanco, Carlos
1
Fries, Andreas
1
Fuller, Clare
1
Geerts, Angy
1
Guercini, Simone
1
Guido, Gianluigi
1
Guillet, Basak Denizci
1
Gupta, Suraksha
1
Gutjahr, Gert
1
Hamer, Hans H.
1
Heun, Thomas
1
Hiraoka, Clemens
1
Honegger, Philip
1
Hornung, Sabine
1
Huber, Frank
1
Iino, Fukuya
1
Ind, Nicholas
1
Jang, Jiun-yi
1
Jham, Vimi
1
more ...
less ...
Institution
All
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Published in...
All
Harvard business review : HBR
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Auto-Bild / wissen
1
Best practice der Markenführung
1
Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
Cases on ...
1
Cases on branding strategies and product development : successes and pitfalls
1
Contributions to management science
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Edition Kulturwissenschaft
1
Emerging business theories for educators and practitioners
1
Entrepreneurship in international marketing
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of food products marketing
1
Journal of general management
1
Journal of international marketing and marketing research
1
Journal of travel and tourism marketing
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Piccola impresa
1
Redline / Wirtschaft
1
Reihe: Marketing : MAR
1
Research in consumer behavior
1
Strategisches Marketingmanagement
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
2
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
3
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
4
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2013
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
Saved in:
5
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
6
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
7
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
8
Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas
;
Esch, Franz-Rudolf
;
Michel, Manuela
- In:
Best practice der Markenführung
,
(pp. 287-301)
.
2009
Persistent link: https://www.econbiz.de/10003770996
Saved in:
9
Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian
-
2009
Persistent link: https://www.econbiz.de/10003920765
Saved in:
10
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->