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~subject:"Beziehungsmarketing"
~subject:"Verbraucherverhalten"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Beziehungsmarketing
Verbraucherverhalten
Consumer behaviour
245
Konsumentenverhalten
245
Markenartikel
78
Brand
67
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66
Brand management
56
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1,070
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707
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449
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304
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89
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59
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Koners, Ursula
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Malefyt, Timothy de Waal
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E-business and telecommunications : 4th international conference ; revised selected papers
1
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1
Emerging business theories for educators and practitioners
1
Entrepreneurial Management und Standortentwicklung
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Marketing intelligence & planning
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Measuring business excellence : the journal of organizational performance management
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Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
Reihe: Marketing : MAR
1
Rheinwerk computing
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Routledge advances in social economics
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SpringerBriefs in Business
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ECONIS (ZBW)
59
USB Cologne (EcoSocSci)
19
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1
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
2
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
3
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
4
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
5
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
6
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
Saved in:
7
Conscientious
brand
criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
8
Brand
together : how co-creation generates innovation and re-energizes brands
Ind, Nicholas
;
Fuller, Clare
;
Trevail, Charles
-
2012
-
1st ed
Persistent link: https://www.econbiz.de/10009512904
Saved in:
9
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
10
Marketing und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
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