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~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Beziehungsmarketing
Consumer behaviour
49,354
Konsumentenverhalten
49,351
Relationship marketing
6,906
Brand management
6,766
Markenführung
6,766
Markenimage
5,783
Brand image
5,780
Brand
4,767
Markenartikel
4,686
Customer satisfaction
4,645
Kundenzufriedenheit
4,644
Online retailing
4,065
Online-Handel
4,065
Theory
3,855
Theorie
3,850
Social Web
3,757
Social web
3,757
Dienstleistungsqualität
3,702
Service quality
3,702
USA
3,673
United States
3,668
Internet marketing
3,602
Online-Marketing
3,601
Youth
3,371
Jugendliche
3,283
Einzelhandel
3,059
Retail trade
3,058
Advertising effects
2,830
Werbewirkung
2,830
Emotion
2,591
E-commerce
2,517
Electronic Commerce
2,506
Experiment
2,278
Viral marketing
2,264
Virales Marketing
2,264
Advertising
2,237
Werbung
2,205
Confidence
1,970
Vertrauen
1,969
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4,206
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680
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Article
6,876
Book / Working Paper
29
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Article in journal
Bibliographie
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Aufsatz in Zeitschrift
6,891
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439
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277
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198
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198
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131
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Aufsatzsammlung
58
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25
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20
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15
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15
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13
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3
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6,835
German
70
Czech
1
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1
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Han, Heesup
40
Hollebeek, Linda D.
28
Mattila, Anna S.
28
Loureiro, Sandra Maria Correia
21
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Verhoef, Peter C.
18
Kumar, V.
17
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Khan, Imran
16
Gil Saura, Irene
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
So, Kevin Kam Fung
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Quach, Sara
14
Das, Gopal
13
Grewal, Dhruv
13
Lemon, Katherine N.
13
McDonald, Heath
13
Rahman, Zillur
13
Sesé, F. Javier
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Bilgihan, Anil
12
Evanschitzky, Heiner
12
Fetscherin, Marc
12
Gustafsson, Anders
12
Ko, Eunju
12
Kumar, Vikas
12
Leckie, Civilai
12
Roy, Sanjit
12
Sarkar, Abhigyan
12
Sreejesh, S.
12
Walsh, Gianfranco
12
Johnson, Lester W.
11
Keiningham, Timothy
11
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Journal of retailing and consumer services
463
Journal of business research : JBR
368
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
101
The journal of brand management : an international journal
85
Psychology & marketing
78
Cogent business & management
76
Journal of the Academy of Marketing Science
76
Journal of hospitality marketing & management
74
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of strategic marketing
66
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
57
Marketing intelligence & planning
54
The international review of retail, distribution and consumer research
54
Journal of marketing
53
European journal of marketing : EJM
52
Services marketing quarterly
50
International journal of retail & distribution management
49
Journal of service research : JSR
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
39
International journal of retail and distribution management
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
32
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
6,905
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1
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6,905
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date (oldest first)
1
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
2
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
3
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
4
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
7
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
8
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
9
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
10
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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