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~subject:"Beziehungsmarketing"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
518
Konsumentenverhalten
518
Brand management
80
Markenführung
80
Relationship marketing
75
Brand
60
Markenartikel
57
Online retailing
56
Online-Handel
56
Brand image
55
Markenimage
55
Einzelhandel
53
Retail trade
53
Customer satisfaction
48
Kundenzufriedenheit
48
E-commerce
42
Electronic Commerce
42
Internet marketing
39
Online-Marketing
39
Social Web
39
Social web
39
Jugendliche
34
Youth
34
Dienstleistungsqualität
30
Service quality
30
Theorie
30
Theory
30
Handelsmarke
28
Store brand
28
Deutschland
25
Germany
25
Advertising effects
23
Werbewirkung
23
Private consumption
22
Privater Konsum
22
Willingness to pay
22
Zahlungsbereitschaftsanalyse
22
Marketing management
21
Marketingmanagement
21
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11
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Article
70
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5
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Conference paper
Article in journal
6,891
Aufsatz in Zeitschrift
6,891
Aufsatz im Buch
439
Book section
439
Hochschulschrift
277
Thesis
215
Graue Literatur
198
Non-commercial literature
198
Working Paper
137
Arbeitspapier
131
Collection of articles of several authors
78
Sammelwerk
78
Konferenzbeitrag
75
Aufsatzsammlung
58
Case study
25
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25
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20
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4
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2
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English
75
Author
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Gómez-Suárez, Mónica
2
M. S. Mahrinasari
2
Rubio Benito, Natalia
2
Veloso, Mónica
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abu Bakar bin Abdul Hamid
1
Aiello, Gaetano
1
Al-Ghazali, Basheer Mohammed
1
Alexandra, M. O.
1
Alif, M. Gunawan
1
Aritonang, R.
1
Ashraf, Sadia
1
Astuti, Rifelly Dewi
1
Aydın, Hatice
1
Balqiah, Tengku Ezni
1
Beduschi, Eliane Fátima Strapazzon
1
Bekdache, Salwa
1
Bertrandie, Laura
1
Bidmon, Sonja
1
Bin Mohammed Yusoff, Rosman
1
Both, Alina
1
Bouranta, Nancy
1
Breitsohl, Jan Christian
1
Bui Nhat Vuong
1
Bunjan, Jelena
1
Bäckström, Kristina
1
Carlson, Jamie
1
Casadesús, Martí
1
Cassia, Fabio
1
Castaldo, Sandro
1
Chen, Chi-Ting
1
Chrysochou, Polymeros
1
Cobelli, Nicola
1
David, Natalie
1
Deng, Xiangming
1
Dineva, Denitsa Petrova
1
Doreswamy, Goda
1
Eine, Bastian
1
El-Geneidy, Ahmed
1
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The international review of retail, distribution and consumer research
7
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Journal of business research : JBR
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Journal of marketing management : MM
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and financial issues : IJEFI
2
International journal of quality and service sciences
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Trade perspectives in the context of safety, security, privacy and loyalty
2
AICEI proceedings
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business process management journal
1
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Interdisciplinary management research XVI ; 1
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research in transportation economics
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption : 6th International Conference on Economics and Social Sciences, ICESS 2023, Bucharest, Romania
1
Scientific Annals of Economics and Business
1
The TQM journal : the international review of organizational improvement
1
The changing financial landscape : financial performance analysis of real and banking sectors in Europe
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
75
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1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
4
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
5
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
6
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
7
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store
brand
name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
8
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
9
Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.
;
Ong, J. W.
;
Yatim, N. M.
;
Yanan, H. A.
; …
- In:
Understanding digital industry : proceedings of the …
,
(pp. 354-357)
.
2020
Persistent link: https://www.econbiz.de/10012226592
Saved in:
10
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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