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Beziehungsmarketing
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Women
20,033
Frauen
19,176
Theorie
10,295
Theory
10,092
Relationship marketing
8,982
Weibliche Arbeitskräfte
8,179
Women workers
8,155
Markenführung
7,464
Brand management
7,460
Frau
7,010
USA
6,961
Markenimage
6,547
Brand image
6,520
United States
6,180
Deutschland
5,650
Customer satisfaction
5,414
Kundenzufriedenheit
5,414
Online-Handel
5,409
Online retailing
5,396
Germany
4,830
Social Web
4,644
Social web
4,642
Online-Marketing
4,386
Gender
4,369
Internet marketing
4,360
Dienstleistungsqualität
4,307
Service quality
4,304
Brand
4,247
Markenartikel
4,242
India
4,218
Indien
4,158
Einzelhandel
4,133
Geschlecht
4,099
Retail trade
4,043
Umweltbewusstsein
4,037
Werbewirkung
3,636
Advertising effects
3,597
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Han, Heesup
40
Hollebeek, Linda D.
33
Verhoef, Peter C.
32
Kumar, V.
31
Mattila, Anna S.
28
Huber, Frank
26
Loureiro, Sandra Maria Correia
23
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Herrmann, Andreas
18
Usman, Osly
17
Ahn, Jiseon
16
Khan, Imran
16
Lemon, Katherine N.
16
Sheth, Jagdish N.
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Mittal, Vikas
15
Neslin, Scott A.
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
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Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Homburg, Christian
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Bruhn, Manfred
13
Das, Gopal
13
Evanschitzky, Heiner
13
Malthouse, Edward C.
13
McDonald, Heath
13
Rahman, Zillur
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
Bertelsmann Stiftung
1
Cranfield School of Management
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Panepistēmio Kypru / Department of Economics
1
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Journal of retailing and consumer services
459
Journal of business research : JBR
361
International journal of hospitality management
165
The journal of services marketing
121
The journal of product & brand management
97
Journal of the Academy of Marketing Science
86
The journal of brand management : an international journal
77
Psychology & marketing
76
Cogent business & management
74
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of hospitality marketing & management
73
International journal of contemporary hospitality management
70
Journal of retailing
69
Asia Pacific journal of marketing and logistics
68
Journal of travel and tourism marketing
68
Journal of strategic marketing
67
The service industries journal
66
Journal of service management
56
Journal of marketing
55
The international review of retail, distribution and consumer research
54
European journal of marketing : EJM
52
Marketing intelligence & planning
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
SpringerLink / Bücher
50
Tourism management : research, policies, practice
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
42
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of electronic customer relationship management : IJECRM
34
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Source
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ECONIS (ZBW)
8,980
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
2
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
3
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
4
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
5
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
6
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
7
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
8
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
9
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
10
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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