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Web 2.0 : is the museum-visitor relationship being redefined?
Pulh, Mathilde; Mencarelli, Rémi - In: International journal of arts management 18 (2015) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10011414778
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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
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New ways to leverage Web 2.0 : social media content for market intelligence and customer interaction
Baur, Aaron Wolfgang - 2016
Persistent link: https://www.econbiz.de/10011528133
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi - In: Global business review 20 (2019) 3, pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
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Fall and redemption : monitoring and engaging in social media conversations during a crisis
Canhoto, Ana Isabel Domingos; Vom Lehn, Dirk; Kerrigan, … - In: Cogent business & management 2 (2015), pp. 1-16
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that...
Persistent link: https://www.econbiz.de/10012036517
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Social media banking usage from banks' perspective
Paruševa, Silvija - In: International journal of e-business research : an … 15 (2019) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Marketing mit Youtube
Nufer, Gerd; Kaps, Anne - Fachhochschule Reutlingen / European School of Business - 2017
Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Wer-bebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegen-gebracht wird, weshalb sie...
Persistent link: https://www.econbiz.de/10011704305
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How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil; Schuckert, Markus - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 656-676
Persistent link: https://www.econbiz.de/10011386965
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Productivity on the social web : the use of social media and expectation of results
Soler-Labajos, Neus; Jiménez-Zarco, Ana Isabel - In: Social media listening and monitoring for business …, (pp. 45-68). 2017
Persistent link: https://www.econbiz.de/10011565161