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Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin - 2005 - 1. Aufl
Persistent link: https://www.econbiz.de/10002509301
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Customer empowerment in new product development
Fuchs, Christoph; Schreier, Martin - In: The journal of product innovation management : an … 28 (2011) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10008822522
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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus; Keinz, Peter; Schreier, Martin - In: The journal of product innovation management : an … 25 (2008) 6, pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
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Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna; Fuchs, Christoph; Schreier, Martin; … - In: Journal of retailing 99 (2023) 4, pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
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Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias; Schreier, Martin - In: Journal of marketing research 60 (2023) 3, pp. 602-624
Persistent link: https://www.econbiz.de/10014294956