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Beziehungsmarketing
Advertising
49
Werbung
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Konsumentenverhalten
41
Consumer behaviour
40
Meta-analysis
37
Meta-Analyse
34
Advertising effects
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Geschlecht
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Marketingmanagement
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Humor
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Online-Marketing
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meta-analysis
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Eisend, Martin
8
Brexendorf, Tim Oliver
2
Lennerts, Silke
2
Pick, Doreén
2
Tomczak, Torsten
2
Bayón, Tomás
1
Cénophat, Sadrac
1
Desveaud, Kathleen
1
Grewal, Dhruv
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Haas, Alexander
1
Lieven, Theo
1
Mandler, Timo
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Molner, Sven
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Okazaki, Shintaro
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Plangger, Kirk
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Journal of business research : JBR
2
Journal of business-to-business marketing
1
Journal of international marketing
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Journal of retailing
1
Journal of service research
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
8
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1
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
2
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
3
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
4
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
5
Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 186-204
Persistent link: https://www.econbiz.de/10010345186
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
The role of customer relationship vulnerability in service recovery
Cénophat, Sadrac
;
Eisend, Martin
;
Bayón, Tomás
; …
- In:
Journal of service research
27
(
2024
)
2
,
pp. 283-301
Persistent link: https://www.econbiz.de/10014580442
Saved in:
8
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
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