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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
50
Consumer behaviour
27
Konsumentenverhalten
27
Marketing management
20
Marketingmanagement
20
Lieferantenmanagement
18
Supplier relationship management
18
Einzelhandel
12
Firm performance
12
Retail trade
12
USA
12
United States
12
Unternehmenserfolg
12
Marketing
10
Innovation
9
Salespeople
9
Verkaufspersonal
9
relationship marketing
9
Distribution channel
8
New product development
8
Produktentwicklung
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
Theorie
8
Theory
8
Vertriebsweg
8
Business network
7
Customer integration
7
Internet marketing
7
Kundenintegration
7
Market research
7
Marktforschung
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Unternehmensnetzwerk
7
Data protection
6
Datenschutz
6
E-commerce
6
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Undetermined
25
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Article
43
Book / Working Paper
7
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Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Handbook
2
Handbuch
2
Aufsatzsammlung
1
Graue Literatur
1
Hochschulschrift
1
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1
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1
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English
50
Author
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Palmatier, Robert W.
40
Arnold, Todd J.
9
Harmeling, Colleen M.
6
Steinhoff, Lena
6
Beck, Joshua T.
5
Evans, Kenneth R.
5
Fang, Eric
5
Henderson, Conor M.
5
Lee, Ju-Yeon
5
Scheer, Lisa K.
4
Dant, Rajiv P.
3
Grewal, Dhruv
3
Houston, Mark B.
3
Watson, George F., IV.
3
Claro, Danny Pimentel
2
Gonzalez, Gabriel R.
2
Kozlenkova, Irina V.
2
Kumar, V.
2
Moorman, Christine
2
Samaha, Stephen A.
2
Weaven, Scott
2
Yoo, Jay Jaewon
2
Arli, Denni
1
Arnold, Mark J.
1
Arroniz, Inigo
1
Bauer, Carlos
1
Bechkoff, Jennifer R.
1
Bleier, Alexander
1
Cai, Fengyan
1
Carter, Robert E.
1
Chapman, Kelly
1
Crecelius, Andrew T.
1
Dong, Beibei
1
Gazzoli, Gabriel
1
Gopalakrishna, Srinath
1
Huang, Minxue
1
Jackson, Yamile C.
1
Jarvis, Cheryl Burke
1
Jung, Jin Ho
1
Kardes, Frank R.
1
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Journal of marketing
12
Journal of the Academy of Marketing Science
8
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Routledge studies in marketing
2
The journal of personal selling & sales management : JPSSM
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The service industries journal
1
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ECONIS (ZBW)
50
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1
Channel relationship strategy
Arnold, Todd J.
;
Palmatier, Robert W.
- In:
Handbook of marketing strategy
,
(pp. 231-247)
.
2012
Persistent link: https://www.econbiz.de/10009530858
Saved in:
2
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
3
Influence of customer participation on creating and sharing of new product value
Fang, Eric
;
Palmatier, Robert W.
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
Saved in:
4
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
5
Customer participation and the trade-off between new product innovativeness and speed to market
Fang, Eric
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003747966
Saved in:
6
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
7
Frontline employee customer-oriented attitude in the presence of job demands and resources : the influence upon deep and surface acting
Yoo, Jaewon
;
Arnold, Todd J.
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10011433187
Saved in:
8
Customer orientation, engagement, and developing positive emotional labor
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
The service industries journal
34
(
2014
)
16
,
pp. 1272-1288
Persistent link: https://www.econbiz.de/10010492120
Saved in:
9
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
10
The moderating influence of organizational support on the development of salesperson job performance : can an organization provide too much support?
Stan, Simona
;
Evans, Kenneth R.
;
Arnold, Todd J.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10009680337
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