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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Consumer behaviour
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Social Web
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Brand management
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Relationship marketing
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6,867
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6,364
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5,989
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5,974
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5,678
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5,677
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5,297
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4,900
E-commerce
4,703
Experiment
4,584
Dienstleistungsqualität
4,582
Service quality
4,579
Einzelhandel
4,416
Retail trade
4,323
Werbewirkung
4,161
Advertising effects
4,111
Marketingmanagement
3,954
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3,911
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3,732
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Han, Heesup
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Hollebeek, Linda D.
33
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Huber, Frank
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28
Loureiro, Sandra Maria Correia
26
Kumar, V.
25
Rather, Raouf Ahmad
21
Klaus, Philipp
20
Herrmann, Andreas
19
Neslin, Scott A.
19
Prentice, Catherine
19
Bang, Nguyen
18
Gil Saura, Irene
18
Khan, Imran
17
Lemon, Katherine N.
17
Usman, Osly
17
Ahn, Jiseon
16
Grewal, Dhruv
16
Kumar, Vikas
16
Mittal, Vikas
16
Rahman, Zillur
16
Vrontis, Demetris
16
Balaji, M. S.
15
Foscht, Thomas
15
Hyun, Sunghyup Sean
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Japutra, Arnold
15
Karjaluoto, Heikki
15
Quach, Sara
15
Roy, Sanjit
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
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So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
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14
Evanschitzky, Heiner
14
Fournier, Susan
14
Gustafsson, Anders
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Berliner Kommunikations-Forum
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Bertelsmann Stiftung
1
Customs Co-operation Council
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
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Journal of retailing and consumer services
474
Journal of business research : JBR
401
International journal of hospitality management
173
The journal of services marketing
127
The journal of product & brand management
109
Industrial marketing management : the international journal for industrial and high-tech firms
102
The journal of brand management : an international journal
94
Journal of strategic marketing
86
Journal of hospitality marketing & management
82
Psychology & marketing
82
Journal of the Academy of Marketing Science
80
Cogent business & management
79
Journal of travel and tourism marketing
76
International journal of contemporary hospitality management
75
SpringerLink / Bücher
74
The service industries journal
73
Asia Pacific journal of marketing and logistics
72
Journal of retailing
68
Journal of marketing
63
Journal of service management
63
Marketing intelligence & planning
62
European journal of marketing : EJM
57
The international review of retail, distribution and consumer research
54
International journal of internet marketing and advertising : IJIMA
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Services marketing quarterly
52
Journal of service research : JSR
51
Tourism management : research, policies, practice
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
International journal of electronic marketing and retailing : IJEMR
48
International journal of retail & distribution management
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Business horizons
45
International journal of electronic customer relationship management : IJECRM
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Service business
44
The international journal of bank marketing : IJBM
43
International journal of retail and distribution management
42
The journal of business & industrial marketing
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
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ECONIS (ZBW)
10,302
EconStor
6
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
Showing
1
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10
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10,314
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date (oldest first)
1
What facilitate people to do
charity
? : the impact of brand anthropomorphism, brand familiarity and brand trust on
charity
support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
2
Elements, causes and effects of donor engagement among supporters of UK charities
Bennett, Roger
- In:
International review on public and non-profit marketing
10
(
2013
)
3
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010193214
Saved in:
3
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
4
Community
participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
5
Community
members' perception of brand
community
character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
6
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand
community
contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
7
Drivers of brand
community
engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
8
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
9
Brand
community
coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
10
Community
in context : comparing brand communities and retail store communities
Peters, Cara
;
Bodkin, Charles D.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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