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Beziehungsmarketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Portugal
12,000
Theorie
9,972
Theory
9,784
Relationship marketing
8,843
Markenführung
7,357
Brand management
7,354
Markenimage
6,518
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6,494
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Kundenzufriedenheit
5,401
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5,398
Online retailing
5,392
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4,748
Social Web
4,579
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4,577
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4,503
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4,364
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Brand
4,220
Markenartikel
4,216
Germany
4,147
Einzelhandel
4,124
Retail trade
4,041
Verbraucherverhalten
3,565
Werbewirkung
3,547
Electronic Commerce
3,529
Advertising effects
3,509
E-commerce
3,417
Experiment
3,315
Marktsegmentierung
3,234
Emotion
3,138
Market segmentation
3,074
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2,906
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2,874
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Han, Heesup
40
Hollebeek, Linda D.
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Mattila, Anna S.
28
Verhoef, Peter C.
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Huber, Frank
24
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Prentice, Catherine
20
Klaus, Philipp
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Herrmann, Andreas
16
Gil Saura, Irene
15
Grewal, Dhruv
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Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
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Wangenheim, Florian von
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Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Walsh, Gianfranco
14
Bauer, Hans H.
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
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3
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2
Friedrich-Schiller-Universität Jena
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer-Verlag GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
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Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
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Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Graduate School of Business Administration
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Haufe-Lexware GmbH & Co. KG
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INSEAD
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Landesanstalt für Medien Nordrhein-Westfalen
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Logos Verlag Berlin
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1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
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Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
164
The journal of services marketing
117
The journal of product & brand management
97
The journal of brand management : an international journal
78
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
70
International journal of contemporary hospitality management
69
Journal of strategic marketing
69
Asia Pacific journal of marketing and logistics
68
Journal of retailing
66
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of service research : JSR
52
Marketing intelligence & planning
52
Journal of marketing
51
European journal of marketing : EJM
50
Services marketing quarterly
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
International journal of retail & distribution management
48
SpringerLink / Bücher
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
Service business
41
The international journal of bank marketing : IJBM
41
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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ECONIS (ZBW)
8,844
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
2
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Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
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2
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Saved in:
3
Educing the referral power to tap potential customer segments : a study in Indian perspective
Arora, Mukul
;
Nagdev, Kritika
;
Singh, Raman Preet
; …
- In:
International journal of public sector performance …
4
(
2018
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011957800
Saved in:
4
New approach to customer segmentation based on changes in customer value
Hosseini, Monireh
;
Shabani, Mostafa
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
Saved in:
5
Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.
;
Atkin, Tom
;
Thach, Liz
;
Cuellar, Steve S.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
4
,
pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
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6
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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7
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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8
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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9
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
10
Augmented reality experiences and sensation seeking
Park, Sangwon
;
Stangl, Brigitte
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012152108
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