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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
47
Konsumentenverhalten
46
Brand management
42
Markenführung
42
Brand image
31
Relationship marketing
30
Markenimage
29
Marketing
22
Marketing management
20
Marketingmanagement
19
Corporate reputation
18
Firmenimage
17
Brand
16
Customer satisfaction
16
Markenartikel
16
Kundenzufriedenheit
14
Market segmentation
12
China
11
Social Web
11
Social web
11
Einzelhandel
10
Marktsegmentierung
10
Taiwan
10
United Kingdom
10
Online-Marketing
9
Public relations
9
Retail trade
9
Großbritannien
8
Higher education institution
8
Hochschule
8
Innovation
8
Internet marketing
8
Strategic management
8
Strategisches Management
8
Öffentlichkeitsarbeit
8
Arbeitsverhalten
7
Brand loyalty
7
Confidence
7
Gerechtigkeit
7
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Online availability
All
Undetermined
14
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Article
27
Book / Working Paper
2
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Article in journal
28
Aufsatz in Zeitschrift
28
Collection of articles of several authors
2
Sammelwerk
2
Lehrbuch
1
Textbook
1
Language
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English
29
Author
All
Bang, Nguyen
22
Simkin, Lyndon
11
Japutra, Arnold
4
Mutum, Dilip S.
4
Melewar, T. C.
3
Chen, Cheng-Hao Steve
2
Chen, Cheng-hao Steve
2
Chen, Junsong
2
Ekinci, Yuksel
2
Foroudi, Pantea
2
Klaus, Philipp
2
Roy, Sanjit
2
Sharifah Faridah Syed Alwi
2
Yu, Xiaoyu
2
Ageeva, Elena
1
Arnott, David C.
1
Balaji, M. S.
1
Bose, Sunny
1
Buonamassa, Daniela
1
Canhoto, Ana Isabel Domingos
1
Cardinale, Sylvia
1
Chuah, Stephanie Hui-wen
1
Daukseviciute, Irena
1
Dennis, Charles
1
Dibb, Sally
1
Ekinici, Yuksel
1
Ezlika Ghazali
1
Ghazali, Ezlika Mohd
1
Gorgoglione, Michele
1
Han, Sung Ho
1
Haug, Anders
1
Jaber, Faten
1
Keni, Keni
1
Khian Sin Ong
1
Li, Fei
1
Li, Mo
1
Marimuthu, Malliga
1
Mohd-Any, Amrul Asraf
1
Nguyen, Bang Xuân
1
Panniello, Umberto
1
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Published in...
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Journal of strategic marketing
7
The marketing review
3
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
Information technology and management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of market research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of targeting, measurement and analysis for marketing
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
29
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1
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Saved in:
2
The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen
;
Simkin, Lyndon
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
Saved in:
3
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
4
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
5
The dark side of CRM
Bang, Nguyen
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
Saved in:
6
A review of customer relationship management : successes, advances, pitfalls and futures
Bang, Nguyen
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10009572160
Saved in:
7
Customer relationship management : advances, dark sides, exploitation and unfairness
Bang, Nguyen
;
Mutum, Dilip S.
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009578912
Saved in:
8
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
9
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
10
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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