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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
25,956
Customer satisfaction
15,273
Kundenzufriedenheit
13,618
Consumer behaviour
11,364
Konsumentenverhalten
11,149
Service quality
7,679
Dienstleistungsqualität
7,461
Brand management
2,745
Markenführung
2,729
Deutschland
2,579
Germany
2,554
Marketing management
2,436
Marketingmanagement
2,434
Lieferantenmanagement
2,359
Supplier relationship management
2,359
Theory
2,343
Theorie
2,337
Social Web
2,210
Social web
2,210
Brand image
2,114
Markenimage
2,100
Electronic Commerce
2,051
E-commerce
1,985
Online retailing
1,738
Online-Handel
1,738
Online-Marketing
1,721
Internet marketing
1,718
Einzelhandel
1,633
Retail trade
1,630
Customer service
1,627
Kundenservice
1,556
Kundenwert
1,553
Vertrauen
1,551
Confidence
1,549
Customer value
1,540
Customer integration
1,507
Kundenintegration
1,507
USA
1,412
United States
1,374
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3,310
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1,172
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657
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Sammelwerk
551
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Fallstudie
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Aufsatzsammlung
375
Ratgeber
230
Guidebook
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Bibliografie enthalten
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Bibliography included
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Lehrbuch
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102
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54
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Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Springer Fachmedien Wiesbaden
61
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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Source
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ECONIS (ZBW)
25,134
USB Cologne (EcoSocSci)
33
EconStor
3
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1
Total market orientation, customer value, and market performance from a dual perspective
Tournois, Laurent
- In:
The journal of applied business research
29
(
2013
)
4
,
pp. 1157-1173
Persistent link: https://www.econbiz.de/10009777592
Saved in:
2
How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan
;
Wang, Yong Jian
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
Saved in:
3
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
4
Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation
Bakar, Abdul Rahim Abu
;
Asmat Nizam Abdul Talib
; …
- In:
Journal for global business advancement : JGBA
7
(
2014
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10010489240
Saved in:
5
How to calibrate conventional market-oriented organizational culture in 21st century production-centred firms? : a customer relationship perspective
Guo, Chiquan
;
Wang, Yong Jian
;
Metcalf, Ashley
- In:
International journal of production economics
156
(
2014
),
pp. 235-245
Persistent link: https://www.econbiz.de/10010410217
Saved in:
6
Understanding the loss of trust in large banks
Hurley, Robert F.
;
Gong, Xueping
;
Waqar, Adeela
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
5
,
pp. 348-366
Persistent link: https://www.econbiz.de/10010391511
Saved in:
7
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
Saved in:
8
Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
Pattanayak, Durgesh
;
Koilakuntla, Maddulety
;
Punyatoya, …
- In:
International journal of quality & reliability management
34
(
2017
)
3
,
pp. 362-377
Persistent link: https://www.econbiz.de/10011694508
Saved in:
9
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
Saved in:
10
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
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