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Customer-based place brand equity and tourism : a regional identity perspective

Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527

Persistent link: https://www.econbiz.de/10012880233

Perceived images and vocations of local territorial systems : implications for place branding strategies

Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302

Persistent link: https://www.econbiz.de/10011378302

It's all about the brand : place brand credibility, place attachment, and consumer loyalty

Reitsamer, Bernd; Brunner-Sperdin, Alexandra - In: The journal of brand management : an international journal 28 (2021) 3, pp. 291-301

Persistent link: https://www.econbiz.de/10012550279

Consumer-brand engagement with e-commerce market place brands

Mohanty, Pankaj Kumar; Dey, Dipanjan Kumar - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 21-37

Persistent link: https://www.econbiz.de/10012292167

Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal

Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744

Persistent link: https://www.econbiz.de/10012257676

Place-based brand experience, place attachment and loyalty

Cardinale, Sylvia; Bang, Nguyen; Melewar, T. C. - In: Marketing intelligence & planning 34 (2016) 3, pp. 302-317

Persistent link: https://www.econbiz.de/10011570770

Tourism-based customer engagement : the construct, antecedents, and consequences

Rather, Raouf Ahmad; Hollebeek, Linda D.; Islam, Jamid Ul - In: The service industries journal 39 (2019) 7/8, pp. 519-540

Persistent link: https://www.econbiz.de/10012204712

Mazovia brand awareness among corporate customers : implications for local authorities

Młotkowska, Katarzyna; Kowalik, Izabela - In: Central European Management Journal 31 (2023) 1, pp. 130-145

Purpose The aim of the study was to determine the region brand's strength by measuring the awareness of the regional brand elements, associations and the perception of the region's promotional activity in the corporate customers' group. Design/methodology/approach To obtain the necessary data,...

Persistent link: https://www.econbiz.de/10014515765

A renaissance of brand experience : advancing the concept through a multi-perspective analysis

Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133

Persistent link: https://www.econbiz.de/10011902852

The transpiring journey of customer engagement research in marketing : a systematic review of the past decade

Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034

Persistent link: https://www.econbiz.de/10011593431

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