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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,178
Consumer behaviour
78,745
Bibliometrics
19,886
Bibliometrie
19,825
Theorie
9,868
Theory
9,713
Relationship marketing
8,851
Markenführung
7,466
Brand management
7,463
Markenimage
6,603
Brand image
6,578
USA
5,613
Online-Handel
5,477
Online retailing
5,464
Kundenzufriedenheit
5,444
Customer satisfaction
5,442
United States
5,412
Social Web
4,791
Social web
4,789
Online-Marketing
4,494
Internet marketing
4,472
Deutschland
4,442
Dienstleistungsqualität
4,402
Service quality
4,398
Brand
4,237
Markenartikel
4,232
Einzelhandel
4,158
Germany
4,124
Retail trade
4,080
Electronic Commerce
3,649
Werbewirkung
3,631
Advertising effects
3,593
Verbraucherverhalten
3,564
E-commerce
3,540
Experiment
3,364
Emotion
3,343
Werbung
2,993
Advertising
2,955
Privater Konsum
2,836
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Case study
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Verhoef, Peter C.
27
Kumar, V.
25
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Usman, Osly
17
Ahn, Jiseon
16
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Rahman, Zillur
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
Malthouse, Edward C.
13
McDonald, Heath
13
Schumann, Jan Hendrik
13
Sreejesh, S.
13
Tanford, Sarah
13
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
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MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
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Journal of retailing and consumer services
460
Journal of business research : JBR
362
International journal of hospitality management
164
The journal of services marketing
117
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
77
Psychology & marketing
76
Cogent business & management
74
Journal of hospitality marketing & management
74
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
67
Journal of strategic marketing
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of service management
56
The international review of retail, distribution and consumer research
55
Marketing intelligence & planning
54
Journal of marketing
51
European journal of marketing : EJM
50
Journal of service research : JSR
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Tourism management : research, policies, practice
47
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
The international journal of bank marketing : IJBM
41
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
40
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
International journal of electronic customer relationship management : IJECRM
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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Source
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ECONIS (ZBW)
8,851
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
2
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
3
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
4
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
5
Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
6
Customer experience : a systematic literature review and consumer culture theory-based conceptualisation
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
Management review quarterly
71
(
2021
)
1
,
pp. 135-176
Persistent link: https://www.econbiz.de/10012432250
Saved in:
7
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
8
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
9
A review of customer citizenship behaviors in the service context
Gong, Taeshik
;
Yi, Youjae
- In:
The service industries journal
41
(
2021
)
3/4
,
pp. 169-199
Persistent link: https://www.econbiz.de/10012483668
Saved in:
10
From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo
;
Hopkinson, Paul
;
Singhal, Aishwarya
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
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