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~subject:"Beziehungsmarketing"
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Compensatory consumption durin...
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Beziehungsmarketing
Consumer behaviour
81,934
Konsumentenverhalten
79,455
Coronavirus
35,501
COVID-19
13,356
Wirkungsanalyse
13,055
Impact assessment
12,976
Epidemie
12,327
Epidemic
12,191
Theorie
10,554
Emotion
10,548
Theory
10,366
Relationship marketing
9,240
Brand management
7,766
Markenführung
7,719
USA
7,445
United States
7,138
Welt
6,973
World
6,919
Brand image
6,763
Markenimage
6,726
Customer satisfaction
5,981
Deutschland
5,946
Kundenzufriedenheit
5,823
Sport
5,624
Online-Handel
5,574
Online retailing
5,564
Germany
5,373
Social Web
5,232
Social web
5,230
Sports
4,741
Service quality
4,740
Dienstleistungsqualität
4,693
Online-Marketing
4,578
Internet marketing
4,566
Brand
4,276
Markenartikel
4,266
Einzelhandel
4,242
Retail trade
4,201
Experiment
4,158
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28
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17
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Han, Heesup
43
Hollebeek, Linda D.
33
Mattila, Anna S.
30
Verhoef, Peter C.
27
Kumar, V.
24
Loureiro, Sandra Maria Correia
24
Huber, Frank
22
Rather, Raouf Ahmad
21
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Khan, Imran
17
Usman, Osly
17
Gil Saura, Irene
15
Grewal, Dhruv
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Quach, Sara
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Sesé, F. Javier
14
Bauer, Hans H.
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
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Springer Fachmedien Wiesbaden
9
American Marketing Association
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
DRT International <New York, NY>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Eric Cuvillier <Firma>
1
European Marketing Academy
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Fachhochschule Reutlingen / European School of Business
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Fraunhofer-Informationszentrum Raum und Bau
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Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
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Haufe-Lexware GmbH & Co. KG
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Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
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1
Logos Verlag Berlin
1
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Journal of retailing and consumer services
468
Journal of business research : JBR
368
International journal of hospitality management
177
The journal of services marketing
125
The journal of product & brand management
97
The journal of brand management : an international journal
85
Journal of the Academy of Marketing Science
80
Cogent business & management
76
Psychology & marketing
75
Asia Pacific journal of marketing and logistics
73
Journal of hospitality marketing & management
73
International journal of contemporary hospitality management
72
Journal of strategic marketing
72
The service industries journal
70
Journal of travel and tourism marketing
69
Journal of retailing
66
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of service research : JSR
54
The international review of retail, distribution and consumer research
54
Journal of marketing
52
European journal of marketing : EJM
51
Marketing intelligence & planning
51
Services marketing quarterly
49
SpringerLink / Bücher
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
44
Service business
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
42
International journal of electronic marketing and retailing : IJEMR
39
Journal of marketing management : MM
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
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Source
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ECONIS (ZBW)
9,195
OLC EcoSci
6
EconStor
4
USB Cologne (EcoSocSci)
1
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9,206
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date (oldest first)
1
Examining the relationship for
sport
motives, relationship quality, and
sport
consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
2
Game changing innovation or bad beat? : how
sports
betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
3
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of
sports
involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
4
Team identification and
sports
fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat
;
Icekson, Tamar
;
Shuv-Ami, Avichai
- In:
Sport management review
22
(
2019
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
Saved in:
5
The brand attachment and consumer behaviour in
sports
marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
6
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
7
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
8
The impact of cause-related marketing (CRM) in spectator
sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
9
How do brand personality, identification, and relationship length drive loyalty in
sports
?
Karjaluoto, Heikki
;
Munnukka, Juha
;
Salmi, Milja
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
Saved in:
10
Sports
sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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