//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An investigation of bottom of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
82,400
Konsumentenverhalten
79,919
Value creation
14,050
Betriebliche Wertschöpfung
13,885
Theorie
11,698
Theory
11,480
Relationship marketing
10,314
Motivation
9,972
Brand management
7,759
Markenführung
7,717
Mobilkommunikation
6,931
Mobile communications
6,891
Brand image
6,780
Markenimage
6,737
Customer satisfaction
6,086
USA
6,025
Kundenzufriedenheit
5,924
Deutschland
5,867
United States
5,753
Online-Handel
5,613
Social Web
5,612
Social web
5,610
Online retailing
5,602
Germany
5,457
Service quality
4,933
Dienstleistungsqualität
4,885
Online-Marketing
4,835
Internet marketing
4,813
Electronic Commerce
4,374
Brand
4,357
Markenartikel
4,345
Einzelhandel
4,275
Retail trade
4,234
E-commerce
4,114
Experiment
3,952
Kundenintegration
3,948
Customer integration
3,941
Werbewirkung
3,664
Advertising effects
3,626
more ...
less ...
Online availability
All
Undetermined
5,089
Free
1,609
Type of publication
All
Article
8,493
Book / Working Paper
1,783
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,836
Aufsatz in Zeitschrift
7,836
Aufsatz im Buch
623
Book section
623
Hochschulschrift
337
Thesis
261
Graue Literatur
220
Non-commercial literature
220
Working Paper
155
Arbeitspapier
150
Collection of articles of several authors
105
Sammelwerk
105
Conference paper
81
Konferenzbeitrag
81
Aufsatzsammlung
78
Case study
43
Fallstudie
43
Lehrbuch
21
Bibliografie enthalten
19
Bibliography included
19
Textbook
18
Handbook
17
Handbuch
17
Konferenzschrift
17
Collection of articles written by one author
16
Ratgeber
16
Sammlung
16
Guidebook
15
Conference proceedings
11
Reprint
9
Glossar enthalten
8
Glossary included
8
Festschrift
5
Systematic review
4
Übersichtsarbeit
4
Interview
3
Bibliografie
2
Mehrbändiges Werk
2
Mikroform
2
Multi-volume publication
2
more ...
less ...
Language
All
English
9,559
German
728
French
2
Polish
2
Czech
1
Italian
1
Dutch
1
more ...
less ...
Author
All
Hollebeek, Linda D.
44
Han, Heesup
41
Verhoef, Peter C.
32
Mattila, Anna S.
29
Kumar, V.
26
Loureiro, Sandra Maria Correia
24
Huber, Frank
22
Rather, Raouf Ahmad
21
Klaus, Philipp
20
Prentice, Catherine
20
Gil Saura, Irene
19
Piller, Frank T.
19
Ahn, Jiseon
18
Bang, Nguyen
18
Khan, Imran
18
Reichwald, Ralf
18
Sesé, F. Javier
18
So, Kevin Kam Fung
18
Conduit, Jodie
17
Usman, Osly
17
Bruhn, Manfred
16
Heinonen, Kristina
16
Herrmann, Andreas
16
Karjaluoto, Heikki
16
Aksoy, Lerzan
15
Balaji, M. S.
15
Brodie, Roderick J.
15
Evanschitzky, Heiner
15
Grewal, Dhruv
15
Gustafsson, Anders
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Rahman, Zillur
15
Schramm-Klein, Hanna
15
Sreejesh, S.
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
American Marketing Association
8
IGI Global
4
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
INSEAD
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Services Management <North Cyprus)>
1
Johann Heinrich von Thünen-Institut
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Linde Verlag
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
478
Journal of business research : JBR
406
International journal of hospitality management
177
The journal of services marketing
141
Industrial marketing management : the international journal for industrial and high-tech firms
103
The journal of product & brand management
101
Journal of the Academy of Marketing Science
90
The journal of brand management : an international journal
88
Journal of strategic marketing
82
The service industries journal
82
International journal of contemporary hospitality management
79
Journal of hospitality marketing & management
79
Cogent business & management
77
Psychology & marketing
76
Journal of service management
74
Asia Pacific journal of marketing and logistics
73
Journal of travel and tourism marketing
72
Journal of retailing
67
SpringerLink / Bücher
65
Journal of service research : JSR
64
Marketing intelligence & planning
63
Tourism management : research, policies, practice
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
The international review of retail, distribution and consumer research
58
Journal of marketing
57
Services marketing quarterly
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
The journal of business & industrial marketing
52
European journal of marketing : EJM
51
Service business
51
International journal of retail & distribution management
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
International journal of internet marketing and advertising : IJIMA
45
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
43
International journal of electronic customer relationship management : IJECRM
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
40
Journal of service research
40
more ...
less ...
Source
All
ECONIS (ZBW)
10,267
OLC EcoSci
6
EconStor
5
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
10,279
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
Mobile-based value co-creation : contextual factors towards customer experiences
Lei, Soey Sut Ieng
;
Wang, Dan
;
Law, Chun Hung Roberts
- In:
Tourism review
77
(
2022
)
4
,
pp. 1153-1165
Persistent link: https://www.econbiz.de/10013368974
Saved in:
4
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
5
The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance
Tandon, Anushree
;
Tripathi, Vibhuti
;
Gupta, Ashish
- In:
International journal of Indian culture and business …
8
(
2014
)
4
,
pp. 425-441
Persistent link: https://www.econbiz.de/10011282823
Saved in:
6
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
7
Heterogeneity of customers of personal image services : a segmentation based on value co-creation
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
International entrepreneurship and management journal
9
(
2013
)
4
,
pp. 619-630
Persistent link: https://www.econbiz.de/10010247736
Saved in:
8
Customer knowledge in (co)creation of product : a case study of IKEA
Koniorczyk, Grażyna
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011534384
Saved in:
9
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
10
Insights into consumer resource integration and value co-creation process
Iyanna, Shilpa
- In:
The journal of applied business research
32
(
2016
)
3
,
pp. 717-727
Persistent link: https://www.econbiz.de/10011500822
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->