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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
China
120
Consumer behaviour
100
Konsumentenverhalten
100
Relationship marketing
77
Theorie
52
Theory
50
Brand management
40
Markenführung
40
Dienstleistungsqualität
37
Service quality
37
Customer integration
32
Kundenintegration
32
USA
31
United States
31
Auslandsinvestition
30
Foreign investment
29
Multinationales Unternehmen
29
Transnational corporation
29
Brand image
27
Markenimage
27
Customer satisfaction
24
Kundenzufriedenheit
24
Emerging economies
22
Schwellenländer
21
Tourism
21
Tourismus
21
Immobilienpreis
20
Real estate price
20
Social Web
20
Social web
20
Welt
19
World
19
Hotel industry
18
Hotellerie
18
Internet marketing
18
Online-Marketing
18
Estimation
17
Schätzung
17
Customer engagement
15
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Undetermined
60
Free
3
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Article
70
Book / Working Paper
7
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Article in journal
67
Aufsatz in Zeitschrift
67
Aufsatz im Buch
5
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5
Aufsatzsammlung
4
Collection of articles of several authors
4
Sammelwerk
4
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2
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2
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English
77
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Hollebeek, Linda D.
47
So, Kevin Kam Fung
18
King, Ceridwyn
15
Clark, Moira K.
7
Brodie, Roderick J.
6
Conduit, Jodie
6
Islam, Jamid Ul
5
Kim, Hyunsu
5
Rather, Raouf Ahmad
5
Sparks, Beverley
5
Sprott, David E.
5
Li, Jing
4
Valdimar Sigurdsson
4
Khan, Imran
3
Xiong, Lina
3
Bolton, Ruth N.
2
Bowden, Jana
2
Brady, Michael K.
2
DiPietro, Robin B.
2
Fatma, Mobin
2
Grace, Debra
2
Ilić, Ana
2
Jurić, Biljana
2
Konuş, Umut
2
Langerak, Fred
2
Li, Xiang
2
Lu, Lu
2
Luoma-aho, Vilma
2
Malthouse, Edward C.
2
Mattila, Anna S.
2
Rahman, Zillur
2
Riivits-Arkonsuo, Iivi
2
Smith, Dale
2
Urbonavicius, Sigitas
2
Wang, Ying
2
Wu, Luorong
2
Andreassen, Tor W.
1
Bakhsh, Naghmeh Nik
1
Bapat, Dhananjay
1
Behnam, Mohsen
1
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Edward Elgar Publishing
1
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International journal of hospitality management
7
Journal of retailing and consumer services
6
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of contemporary hospitality management
3
Journal of marketing management : MM
3
Journal of service management
3
Journal of service research
3
Journal of service research : JSR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of services marketing
3
Customer engagement : contemporary issues and challenges
2
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
Organizations and markets in emerging economies
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Edward Elgar E-Book Archive
1
Elgar research agendas
1
European journal of marketing : EJM
1
International journal of electronic commerce : IJEC
1
Journal of consumer behaviour
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Research handbooks in business and management series
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
77
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1
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77
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1
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
2
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
3
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
4
Extending the tourism experience : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 236-253)
.
2016
Persistent link: https://www.econbiz.de/10011430766
Saved in:
5
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
6
Customer engagement in hospitality and tourism services
So, Kevin Kam Fung
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10012201138
Saved in:
7
A decade of customer engagement research in hospitality and tourism : a systematic review and research agenda
So, Kevin Kam Fung
;
Li, Xiang
;
Kim, Hyunsu
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012201140
Saved in:
8
Increasing experiential value and relationship quality : an investigation of pop-up dining experiences
Taylor, Scott
;
DiPietro, Robin B.
;
So, Kevin Kam Fung
- In:
International journal of hospitality management
74
(
2018
),
pp. 45-56
Persistent link: https://www.econbiz.de/10011924599
Saved in:
9
Creating customer value in the sharing economy : an investigation of Airbnb users and their tripographic characteristics
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Min, Somang
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 23-45
Persistent link: https://www.econbiz.de/10012798179
Saved in:
10
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
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