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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
China
130
Consumer behaviour
107
Konsumentenverhalten
106
Relationship marketing
84
Theorie
54
Theory
52
Brand management
49
Markenführung
44
Service quality
39
Dienstleistungsqualität
37
Customer integration
34
Kundenintegration
34
USA
31
United States
31
Auslandsinvestition
30
Multinationales Unternehmen
30
Transnational corporation
30
Brand image
29
Customer satisfaction
29
Foreign investment
29
Markenimage
29
Kundenzufriedenheit
27
Tourism
23
Emerging economies
22
Social Web
22
Social web
22
Tourismus
22
Real estate price
21
Schwellenländer
21
Immobilienpreis
20
Online-Marketing
20
Internet marketing
19
Hotel industry
18
Hotellerie
18
Welt
18
World
18
Estimation
17
Schätzung
17
Innovation
16
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Undetermined
63
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5
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Article
75
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7
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Article in journal
72
Aufsatz in Zeitschrift
72
Aufsatz im Buch
5
Aufsatzsammlung
5
Book section
5
Collection of articles of several authors
4
Sammelwerk
4
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2
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2
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English
82
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Hollebeek, Linda D.
50
So, Kevin Kam Fung
20
King, Ceridwyn
16
Clark, Moira K.
8
Brodie, Roderick J.
7
Conduit, Jodie
6
Kim, Hyunsu
6
Rather, Raouf Ahmad
6
Islam, Jamid Ul
5
Li, Jing
5
Sparks, Beverley
5
Sprott, David E.
5
Valdimar Sigurdsson
5
Khan, Imran
4
Riivits-Arkonsuo, Iivi
3
Urbonavicius, Sigitas
3
Xiong, Lina
3
Bolton, Ruth N.
2
Bowden, Jana
2
Brady, Michael K.
2
DiPietro, Robin B.
2
Fatma, Mobin
2
Grace, Debra
2
Ilić, Ana
2
Jurić, Biljana
2
Konuş, Umut
2
Langerak, Fred
2
Li, Xiang
2
Lu, Lu
2
Luoma-aho, Vilma
2
Malthouse, Edward C.
2
Mattila, Anna S.
2
Rahman, Zillur
2
Smith, Dale
2
Wang, Ying
2
Wu, Luorong
2
Adomaviciute-Sakalauske, Karina
1
Andreassen, Tor W.
1
Anselmsson, Johan
1
Arvola, René
1
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Edward Elgar Publishing
1
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International journal of hospitality management
7
Journal of retailing and consumer services
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of contemporary hospitality management
3
Journal of marketing management : MM
3
Journal of service management
3
Journal of service research
3
Journal of service research : JSR
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Customer engagement : contemporary issues and challenges
2
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
Organizations and markets in emerging economies
2
Australasian marketing journal
1
Edward Elgar E-Book Archive
1
Elgar research agendas
1
European journal of marketing : EJM
1
International journal of electronic commerce : IJEC
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Research handbooks in business and management series
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
82
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11
Increasing experiential value and relationship quality : an investigation of pop-up dining experiences
Taylor, Scott
;
DiPietro, Robin B.
;
So, Kevin Kam Fung
- In:
International journal of hospitality management
74
(
2018
),
pp. 45-56
Persistent link: https://www.econbiz.de/10011924599
Saved in:
12
Customer engagement in hospitality and tourism services
So, Kevin Kam Fung
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10012201138
Saved in:
13
A decade of customer engagement research in hospitality and tourism : a systematic review and research agenda
So, Kevin Kam Fung
;
Li, Xiang
;
Kim, Hyunsu
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012201140
Saved in:
14
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
15
Two decades of customer experience research in hospitality and tourism : a bibliometric analysis and thematic content analysis
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013266131
Saved in:
16
Disentangling the dynamics of service failure and service recovery in peer-to-peer accommodations : a triadic perspective
Kim, Hyunsu
;
So, Kevin Kam Fung
;
Mihalik, Brian J.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013266162
Saved in:
17
Perceived authenticity and place attachment : new findings from Chinese world heritage sites
Yi, Xiaoli
;
Fu, Xiaoxiao
;
So, Kevin Kam Fung
;
Zheng, Chunhui
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
5
,
pp. 800-826
Persistent link: https://www.econbiz.de/10014292005
Saved in:
18
Customer touchpoints : conceptualization, index development, and validation
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Tourism management : research, policies, practice
103
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015052067
Saved in:
19
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
20
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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