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Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 42 (2023) 6, pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
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The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
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The state of methodological practice in international marketing research
Taylor, Charles Raymond; Bowen, C. Luke; Bang, Hae-kyong - In: Measurement and research methods in international marketing, (pp. 143-167). 2011
Persistent link: https://www.econbiz.de/10009377915
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Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012
Persistent link: https://www.econbiz.de/10009513233
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Emotional labor's impact in a retail environment
Cho, Yoon-na; Rutherford, Brian N.; Park, Jungkun - In: Journal of business research : JBR 66 (2013) 11, pp. 2338-2345
Persistent link: https://www.econbiz.de/10009788988
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A critical review of the literature on nutritional labeling
Hieke, Sophie; Taylor, Charles Robert - In: Journal of consumer affairs : official publication of … 46 (2012) 1, pp. 120-156
Persistent link: https://www.econbiz.de/10009535140