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~subject:"Bibliometrics"
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Product placement practices in...
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Bibliometrics
Bibliometrie
20,080
Hong Kong
7,449
Hongkong
7,350
China
2,028
USA
1,628
United States
1,604
Welt
1,604
World
1,603
Theory
1,176
Theorie
1,173
Innovation
1,089
Consumer behaviour
1,080
Content analysis
1,051
Konsumentenverhalten
1,051
Fernsehprogramm
947
Fachzeitschrift
943
Journal
942
Supply chain
930
Lieferkette
928
Entrepreneurship
923
Deutschland
921
Singapore
916
Entrepreneurship approach
900
Singapur
892
Germany
861
Taiwan
855
Meta-analysis
831
Meta-Analyse
829
Television programme
826
Research
811
Literature review
793
content analysis
782
Corporate social responsibility
778
Forschung
772
Corporate Social Responsibility
750
Economics
732
Wirtschaftswissenschaft
721
Firm performance
689
Unternehmenserfolg
686
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Online availability
All
Undetermined
7,075
Free
5,111
Type of publication
All
Article
15,108
Book / Working Paper
4,936
Journal
17
Database
4
Type of publication (narrower categories)
All
Article in journal
13,565
Aufsatz in Zeitschrift
13,565
Graue Literatur
1,831
Non-commercial literature
1,831
Aufsatz im Buch
1,637
Book section
1,637
Working Paper
1,633
Arbeitspapier
1,632
Collection of articles of several authors
228
Sammelwerk
228
Hochschulschrift
158
Conference paper
107
Konferenzbeitrag
107
Thesis
94
Reprint
79
Aufsatzsammlung
75
Systematic review
75
Übersichtsarbeit
75
Bibliografie enthalten
49
Bibliography included
49
Konferenzschrift
45
Case study
44
Fallstudie
44
Bibliografie
40
Conference proceedings
35
Forschungsbericht
34
Rangliste
33
Ranking
33
Collection of articles written by one author
26
Sammlung
26
Amtsdruckschrift
17
Government document
17
Bibliography
15
Interview
14
Festschrift
13
Mehrbändiges Werk
12
Multi-volume publication
12
Amtliche Publikation
9
Advisory report
8
Gutachten
8
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English
19,017
German
796
French
97
Spanish
51
Italian
34
Portuguese
18
Swedish
16
Russian
14
Danish
8
Polish
6
Hungarian
5
Dutch
5
Norwegian
5
Bulgarian
3
Czech
3
Romanian
2
Slovak
2
Modern Greek (1453-)
1
Finnish
1
Japanese
1
Sumerian
1
Undetermined
1
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Author
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Kumar, Satish
76
McAleer, Michael
55
Chang, Chia-Lin
52
Kraus, Sascha
48
Jaffe, Adam B.
46
Havránek, Tomáš
44
Chan, Kam C.
43
Azoulay, Pierre
42
Hamermesh, Daniel S.
41
Frey, Bruno S.
39
Wohlrabe, Klaus
35
Ruiz-Castillo, Javier
34
Stanley, Tom D.
34
Taylor, Timothy G.
32
Ferreira, João J. M.
31
Köseoglu, Mehmet Ali
31
Lim, Weng Marc
31
Aguinis, Herman
30
Law, Chun Hung Roberts
27
Paul, Justin
27
Antony, Jiju
26
Czarnitzki, Dirk
26
Doucouliagos, Chris
25
Trajtenberg, Manuel
25
Oxley, Les
24
Havránková, Zuzana
23
Stephan, Paula E.
23
Zimmermann, Christian
23
Ellison, Glenn
22
Hassan, M. Kabir
22
Velte, Patrick
22
Anderson, David L.
21
Dabić, Marina
21
Dhir, Sanjay
21
Haucap, Justus
21
Hussinger, Katrin
21
Zimmermann, Klaus F.
21
Glock, Christoph
20
Hottenrott, Hanna
20
Laband, David N.
20
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Institution
All
National Bureau of Economic Research
110
Fraunhofer-Institut für System- und Innovationsforschung
16
Edward Elgar Publishing
14
Europäische Kommission / Gemeinsame Forschungsstelle
8
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
8
OECD
6
Universität Ulm / Institut für Technologie- und Prozessmanagement
5
Verlag Dr. Kovač
5
Istituto italiano per gli studi filosofici
4
Organisation for Economic Co-operation and Development
4
Springer Fachmedien Wiesbaden
4
University of Canterbury / Dept. of Economics and Finance
4
University of Kansas
4
Deutsches Zentrum für Hochschul- und Wissenschaftsforschung
3
Institute for Scientific Information <Philadelphia, Pa.>
3
Technische Universität Dresden
3
World Bank
3
Academy of Marketing
2
Basel Committee on Banking Supervision
2
Bergische Universität Wuppertal
2
Conference on Research Management in Europe Today <1990, Florenz>
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften Leibniz-Informationszentrum Wirtschaft
2
Erasmus Research Institute of Management
2
Escola de Pós-Graduação em Economia <Rio de Janeiro>
2
Europäische Kommission / Generaldirektion Mobilität und Verkehr
2
Europäisches Parlament / Referat Wissenschaftliche Vorausschau
2
Forschungszentrum Jülich / Zentralbibliothek
2
Friedrich-Schiller-Universität Jena
2
Företagsekonomiska Institutionen
2
Georgia Institute of Technology
2
Główna Biblioteka Pracy i Zabezpieczenia Społecznego <Warschau>
2
Hochschule Offenburg
2
Hochschule Offenburg / Institute for Trade and Innovation
2
Hochschule Offenburg / Master-Studiengang Betriebswirtschaft
2
Institut für Wirtschaftspolitik <Hamburg>
2
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
2
Leuphana Universität Lüneburg
2
Logos Verlag Berlin
2
Multikonferenz Wirtschaftsinformatik <2008, Garching b. München>
2
Nordic Council of Ministers
2
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Published in...
All
Journal of business research : JBR
286
Technological forecasting & social change : an international journal
211
Research policy : policy, management and economic studies of science, technology and innovation
200
International journal of production research
129
Journal of business ethics : JOBE
121
International journal of management reviews : IJMR
114
NBER working paper series
110
Journal of management : JOM
109
Cogent business & management
92
Industrial marketing management : the international journal for industrial and high-tech firms
90
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
83
International journal of production economics
80
Discussion paper series / IZA
76
International journal of contemporary hospitality management
75
International journal of hospitality management
70
Management review quarterly
70
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
69
Organizational research methods : ORM
69
Working paper
68
International journal of consumer studies
66
The journal of technology transfer
64
The journal of economic perspectives : EP ; a journal of the American Economic Association
62
Annals / The Academy of Management
59
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
58
Journal of business economics : JBE
57
Administrative Sciences : open access journal
55
CESifo working papers
54
Die Betriebswirtschaft : DBW
54
European management journal
54
Tourism management : research, policies, practice
54
International business review : the official journal of the European International Business Academy
53
Management research review
53
Total quality management & business excellence
52
Technology analysis & strategic management
51
Journal of knowledge management
50
Human resource management review
49
Journal of management
48
Entrepreneurship, theory and practice : ET & P
47
European journal of operational research : EJOR
47
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Source
All
ECONIS (ZBW)
20,061
Other ZBW resources
2
EconStor
1
RePEc
1
Showing
1
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10
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20,065
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date (newest first)
date (oldest first)
1
Product placement and its effectiveness : a systematic review and propositions for future research
Chan, Fanny Fong Yee
- In:
The marketing review
12
(
2012
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009549382
Saved in:
2
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
3
Product placement bibliometric study : generic journals versus specific-communication journals
Vila-López, Natalia
;
Küster, Inés
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1368-1397
Persistent link: https://www.econbiz.de/10014365732
Saved in:
4
Bibliometric analysis of film marketing research from 1976 TO 2021
Gundeti, Sandeep
;
Jain, Amit
;
Bhatnagar, Deepali
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 153-167)
.
2023
Persistent link: https://www.econbiz.de/10014428835
Saved in:
5
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
6
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
7
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
8
Product placement, its supporters and detractors : a quest for balance
Charry, Karine
;
Tessitore, Tina
- In:
Advertising in new formats and media : current research …
,
(pp. 265-290)
.
2016
Persistent link: https://www.econbiz.de/10011473425
Saved in:
9
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
10
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
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