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Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color

Roschk, Holger; Loureiro, Sandra Maria Correia; … - In: Journal of retailing 93 (2017) 2, pp. 228-240

Persistent link: https://www.econbiz.de/10011721817

Components of visual perception in marketing contexts : a conceptual framework and review

Sample, Kevin L.; Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 405-421

Persistent link: https://www.econbiz.de/10012290960

Marketing comes to its senses : a bibliometric review and integrated framework of sensory experience in marketing

Wörfel, Philipp; Frentz, Florentine; Tautu, Caroline - In: European journal of marketing 56 (2022) 3, pp. 704-737

Persistent link: https://www.econbiz.de/10013173445

Evaluating research performance in tourism : the quality of tourism journals

Zehrer, Anita - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003467696

A cross-cultural exploratory content analysis of the perception of luxury from six countries

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237

Persistent link: https://www.econbiz.de/10009769828

Early work : situations, symbolism, and critiquing the dominant paradigm

Belk, Russell W. - 2014

Persistent link: https://www.econbiz.de/10010383863

Researching multisensory experiences through an artist's eye

Scott, Rebecca; Bradford, Tonya Williams - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1651-1671

Persistent link: https://www.econbiz.de/10014234129

Consumer perceptions and corporate social responsibility : what we know so far

Nurunnabi, Mohammad; Alfakhri, Yazeed; Alfakhri, Demah H. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 161-187

Persistent link: https://www.econbiz.de/10011918427

A bibliometric review and content analysis of research trends in sensory marketing

Antunes, Inês Filipa Saraiva; Veríssimo, José Manuel … - In: Cogent business & management 11 (2024) 1, pp. 1-23

Despite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster analysis the ensuing knowledge about this topic remains elusive. This study aims to (1) systematically synthesize, condensate and understand the research regarding sensory...

Persistent link: https://www.econbiz.de/10014521037

Mapping responsive retailing to identify future research trajectories

Sharma, Deepika; Bindra, Sunali; Taggar, Rashi; Dhir, Sanjay - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 584-604

Persistent link: https://www.econbiz.de/10012542174

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