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Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries

Eisend, Martin - In: Business research 4 (2011) 2, pp. 241-274

Persistent link: https://www.econbiz.de/10009507761

Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research

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International diversity of authorship in advertising research

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Consumer-based brand equity conceptualisation and measurement : a literature review

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A literature review and future agenda for B2B branding : challenges of branding in a B2B context

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Charting research on international luxury marketing : where are we now and where should we go next?

Veloutsou, Cleopatra; Christodoulides, George; Guzman, … - In: International marketing review 39 (2022) 2, pp. 371-394

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Is VHB-JOURQUAL2 a Good Measure of Scientific Quality? Assessing the Validity of the Major Business Journal Ranking in German-Speaking Countries

Eisend, Martin - In: BuR - Business Research 4 (2011) 2, pp. 241-274

This study examines the question of whether the journal ranking VHB-JOURQUAL 2 can be considered as a good measure for the construct "scientific quality". Various rankings in business research provide the database for the analysis. The correlations between theses rankings are used to assess the...

Persistent link: https://www.econbiz.de/10010421365

A meta-analytic investigation of the role of valence in online reviews

Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27

Persistent link: https://www.econbiz.de/10011373135

Assessing the enduring impact of influential papers

Eisend, Martin; Lehmannm, Donald R. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 115-129

Persistent link: https://www.econbiz.de/10011444040

The influence of organizational and national culture on new product performance

Eisend, Martin; Evanschitzky, Heiner; Gilliland, David I. - In: The journal of product innovation management : an … 33 (2016) 3, pp. 260-276

Persistent link: https://www.econbiz.de/10011524535