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Subject
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Brand
Consumer behaviour
82,319
Konsumentenverhalten
79,838
Relationship marketing
26,022
Beziehungsmarketing
25,347
Electronic Commerce
23,113
E-commerce
20,731
Einzelhandel
17,719
Customer satisfaction
15,327
Retail trade
15,118
Theorie
13,861
Kundenzufriedenheit
13,742
Theory
13,665
Online-Handel
11,139
Online retailing
11,094
Deutschland
9,545
Service quality
9,126
Dienstleistungsqualität
8,900
Brand management
8,505
Markenführung
8,453
Germany
8,443
USA
7,763
United States
7,327
Brand image
7,172
Social Web
7,146
Social web
7,142
Markenimage
7,125
Online-Marketing
6,612
Internet marketing
6,541
Internet
6,351
Markenartikel
4,588
Marketingmanagement
4,442
Marketing management
4,402
Pricing strategy
4,002
Preismanagement
3,998
Lieferantenmanagement
3,980
Supplier relationship management
3,977
Werbewirkung
3,779
Emotion
3,749
Advertising effects
3,737
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Undetermined
2,199
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685
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3,701
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883
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2
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3,375
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177
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150
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134
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134
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114
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48
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40
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32
Sammelwerk
32
Bibliografie enthalten
22
Bibliography included
22
Aufsatzsammlung
13
Case study
12
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12
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9
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5
research-article
4
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3
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3
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3
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3
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3
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2
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1
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8
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Dawes, John
22
Fournier, Susan
21
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Huber, Frank
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
De Chernatony, Leslie
11
Khan, Imran
11
Sharp, Byron
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Zarantonello, Lia
10
Ailawadi, Kusum L.
9
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Han, Heesup
9
Kumar, Vikas
9
Laurent, Gilles
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Information Resources Management Association
3
Europäische Kommission
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Internationales Design Zentrum Berlin
1
Julius-Maximilians-Universität Würzburg
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Duisburg <1980-2002>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
243
The journal of brand management : an international journal
200
The journal of product & brand management
177
Journal of retailing and consumer services
155
Psychology & marketing
65
European journal of marketing : EJM
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing intelligence & planning
37
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
32
Journal of international consumer marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
Journal of retailing
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
SpringerLink / Bücher
24
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of promotion management : JPM
23
Cogent business & management
22
European journal of marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
The IUP journal of brand management : IJBRM
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
International journal of retail & distribution management
19
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Source
All
ECONIS (ZBW)
4,578
Other ZBW resources
6
BASE
1
RePEc
1
Showing
1
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1
Insights and anatomy of brand experience in app-based retailing (eRBX) : critical play of physical evidence and enjoyment
Mondal, Jalaluddin
;
Chakrabarti, Somnath
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012502721
Saved in:
2
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
3
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
4
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
5
A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
6
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
7
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
8
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
9
Enriching the ECSI model using brand strength in the retail setting
Sarantidou, Paraskevi
- In:
European journal of management and business economics : …
26
(
2017
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10011823439
Saved in:
10
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
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