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Branding of private label products by product category : a model suggestion for fmcg market

Sarimehmet, Ayse; Aydin, Samet - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 19-31

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

Persistent link: https://www.econbiz.de/10012588800

A practitioner-led strategic place brand-management model

Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1782-1815

Persistent link: https://www.econbiz.de/10010235013

The brand leadership : scale development and validation

Chang, Yonghwan; Ko, Yong Jae - In: The journal of brand management : an international journal 21 (2014) 1, pp. 63-80

Persistent link: https://www.econbiz.de/10010234569

Towards a model of the pace brand web

Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112

Persistent link: https://www.econbiz.de/10010508433

The effect of perceived brand leadership on luxury service WOM

Chang, Yonghwan; Ko, Yong Jae; Leite, Walter - In: The journal of services marketing 30 (2016) 6, pp. 659-671

Persistent link: https://www.econbiz.de/10011635071

The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?

Nguyen, Long Thang Van; Lu, Vinh Nhat; Hill, Sally Rao; … - In: Australasian marketing journal 27 (2019) 3, pp. 169-178

Persistent link: https://www.econbiz.de/10012110329

Charismatic entrainment : how brand leaders and consumers co-create charismatic authority in the marketplace

Wieser, Verena E.; Luedicke, Marius K.; Hemetsberger, Andrea - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 731-751

Persistent link: https://www.econbiz.de/10012799041

Company worth keeping : personal control and preferences for brand leaders

Beck, Joshua T.; Rahinel, Ryan; Bleier, Alexander - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 871-886

Persistent link: https://www.econbiz.de/10012183248

Building employee commitment through internal branding : a meta-analytic study

Prashar, Atul; Maity, Moutusy - In: European journal of marketing 58 (2024) 5, pp. 1241-1274

Persistent link: https://www.econbiz.de/10015047511

The Relationship between Household Lifecycle and Brand Loyalty

Trinh, Giang; Wright, Malcolm - 2011

This research investigates changes in brand loyalty as households pass from one stage of the household life cycle to another. Analysing 45 brands in three consumer product categories in the UK, we find that the changes follow a U shape pattern. Brand loyalty declines sharply as households shift...

Persistent link: https://www.econbiz.de/10014182220