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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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Assessing long-term brand potential
Keller, Kevin Lane; Lehmann, Donald R. - In: The journal of brand management : an international journal 17 (2009/10) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10003899346
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When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.; Lehmann, Donald R. - In: Journal of retailing 87 (2011) 2, pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
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A product-market-based measure of brand equity
Ailawadi, Kusum L.; Lehmann, Donald R.; Neslin, Scott A. - 2002
Persistent link: https://www.econbiz.de/10001673487
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The past, present, and future of brand research
Oh, Travis Tae; Keller, Kevin Lane; Neslin, Scott A.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.; Lehmann, Donald R.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Journal of advertising research 62 (2022) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
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The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit; Stremersch, Stefan - In: Journal of marketing 84 (2020) 3, pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
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Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Kappe, Eelco; Stremersch, Stefan - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 915-933
Persistent link: https://www.econbiz.de/10011617439