Similar Search Results

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213

Persistent link: https://www.econbiz.de/10011887284

Impact of corporate social responsibilities on customer responses and brand choices

Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316

Persistent link: https://www.econbiz.de/10012289331

Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty

Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298

Persistent link: https://www.econbiz.de/10012269836

Brand evaluations in sponsorship versus celebrity endorsement

Schnittka, Oliver; Hofmann, Julian; Johnen, Marius; … - In: International journal of market research 65 (2023) 1, pp. 126-144

Persistent link: https://www.econbiz.de/10014233831

Ethnography and co-creation in a Portuguese consultancy : wine branding research as an example

Oliveira, Pedro - In: Journal of business anthropology 1 (2012) 2, pp. 197-217

As ethnography branches into the fields of business, marketing research, innovation and design research, anthropologists working outside academic contexts are developing a set of practices that in many ways mirror the work of academic anthropology and in other ways diverge from it. Drawing from...

Persistent link: https://www.econbiz.de/10010247081