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Brand
Consumer behaviour
93
Konsumentenverhalten
81
International marketing
30
Internationales Marketing
29
Globalization
28
Welt
28
World
28
Cultural identity
27
Kulturelle Identität
27
Globalisierung
24
Brand image
19
Markenimage
19
Canada
18
Brand management
17
Markenführung
17
China
16
Ethnic group
16
Ethnische Gruppe
16
Designation of origin
14
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14
Online retailing
13
Online-Handel
13
Customer satisfaction
12
National culture
11
Nationalkultur
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Kanada
10
Markenartikel
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9
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9
Marketing management
9
Marketingmanagement
9
Service quality
9
Social integration
9
Soziale Integration
9
Acculturation
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Dienstleistungsqualität
8
Kundenzufriedenheit
8
Market segmentation
8
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English
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Laroche, Michel
5
Papadopoulos, Nicolas G.
4
Richard, Marie-Odile
3
Nepomuceno, Marcelo Vinhal
2
Church, Nancy J.
1
El Banna, Alia
1
Hamzaoui-Essoussi, Leila
1
Hui, Michael
1
Kilambi, Ana
1
Murphy, Steven A.
1
Rojas-Mendez, José I.
1
Rojas-Méndez, José I.
1
Rosenblatt, Jerry A.
1
Veloutsou, Cleopatra
1
Zhou, Lianxi
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Athens Institute for Education and Research
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Brands and branding geographies
1
Handbook of research in international marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
9
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1
Of places and brands
Papadopoulos, Nicolas G.
- In:
Brands and branding geographies
,
(pp. 25-43)
.
2011
Persistent link: https://www.econbiz.de/10009296605
Saved in:
2
Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003424158
Saved in:
3
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
4
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
5
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
6
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
7
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
8
A test of the effects of competition on consumer brand selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
9
Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
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