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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty

Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10009787479

New brands : contextual differences and development of brand associations over time

Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147

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Antecedents of consumer brand engagement and brand loyalty

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578

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Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

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The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships

Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332

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Green brand benefits and their influence on brand loyalty

Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440

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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of strategic marketing 31 (2023) 8, pp. 1379-1396

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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy

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Credibility and price premium-based competitiveness for industrial brands

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Journal of retailing and consumer services 74 (2023), pp. 1-10

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