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Brand
Konsumentenverhalten
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Consumer behaviour
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22
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16
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14
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11
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10
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9
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9
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NetLibrary, Inc
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
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Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Global Brand Conference <11., 2016, Bradford>
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Helmut-Schmidt-Universität
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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1
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Markendialog <1, 1997, Frankfurt, Main>
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Markendialog <12, 2008, Berlin>
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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World Advertising Research Center <Henley-on-Thames>
1
ibidem-Verlag
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Journal of business research : JBR
242
The journal of brand management : an international journal
202
The journal of product & brand management
178
Journal of retailing and consumer services
152
Psychology & marketing
66
European journal of marketing : EJM
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
Journal of international consumer marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
22
The IUP journal of brand management : IJBRM
22
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
Marketing : ZFP ; journal of research and management
19
Young consumers : insight and ideas for responsible marketers
19
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ECONIS (ZBW)
4,421
BASE
1
RePEc
1
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1
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10
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4,423
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date (oldest first)
1
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
"If I give you my
emotion
, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
3
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla
;
Bashir, Muhammad Adnan
;
Yasir, Muhammad
; …
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012628303
Saved in:
6
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
9
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
10
Service brand relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
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