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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
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The Impact of "One-Stop Shopping" on Competitive Store Brand Strategy
Geylani, Tansev - 2009
In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the … consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be … competition is high, the above price discrimination motive is absent, and store brands may be introduced to extract rents from one …
Persistent link: https://www.econbiz.de/10013154411
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Modeling Preferences for Common Attributes in Multi-Category Brand Choice
Singh, Vishal P.; Hansen, Karsten T.; Gupta, Sachin - 2004
Characteristics based discrete choice models of demand have been used extensively in both economics and marketing. The basic endeavor in these models is to view products as bundles of characteristics, with consumer preferences defined over this characteristics space. In the context of brand...
Persistent link: https://www.econbiz.de/10014074062
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Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 30 (2016), pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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Attributes and retail format preference for branded pulses
Geetha, M.; Naidu, Gitanjali - In: South Asian journal of global business research : … 3 (2014) 2, pp. 190-208
Persistent link: https://www.econbiz.de/10010405658
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Brand positioning strategy in the competitive aspect
Kraujalienė, Lidija; Kromalcas, Saulius - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 467-475
A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research methodology: analysis of scientific literature and...
Persistent link: https://www.econbiz.de/10014247201
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Marketing mix effects on private labels brand equity
Abril Barrie, Carmen; Rodriguez-Cánovas, Belén - In: European journal of management and business economics : … 25 (2016) 3, pp. 168-175
The present study explores some marketing mix effects on private labels brand equity creation. The research aims to study the effect of some elements under retailer's direct control such as in-store communications, in-store promotions and distribution intensity as well as other general marketing...
Persistent link: https://www.econbiz.de/10011822043
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Indonesia Consumer’s Purchase Decisions and Private Label Brands : Study of Superindo Retailer
Saraswati, Trisha Gilang - 2019
Nowadays, private labeling has become a widely implemented strategy by modern market retailers. Retailers such as supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own products, which is called private brand. The growth...
Persistent link: https://www.econbiz.de/10012890602
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Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets
Echambadi, Raj - 2014
Many companies manage their business on a geographic basis and evaluate marketing metrics and managers correspondingly. Here, using a multi-level dataset from the U.S. retail gasoline industry, we demonstrate inherent differences in the levels of brand repurchase across territories. Furthermore,...
Persistent link: https://www.econbiz.de/10013046320
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A Study of the Role of Income in Determining Shopping Formats and the Factors Impacting Brand Choice at the Pre-Store and In-Store Stages of the Buying Decision Process for Specifi...
Altekar, Dr. Shrirang - 2014
This study further seeks to determine whether income by itself is instrumental in the shopper choosing a particular format for purchase. This study further seeks to determine whether shoppers do change their choice of brand in the pre-store stage, as well as what are the factors that can...
Persistent link: https://www.econbiz.de/10013047192