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Brand
Konsumentenverhalten
79,157
Consumer behaviour
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22
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15
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14
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13
Ko, Eunju
13
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Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
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11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
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9
Boztuğ, Yasemin
9
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9
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9
Kumar, Vikas
9
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9
Melewar, T. C.
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Sreejesh, S.
9
Thomson, Matthew
9
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9
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
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NetLibrary, Inc
3
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Association Nutrition Demain
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1
Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
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Global Brand Conference <11., 2016, Bradford>
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Markendialog <12, 2008, Berlin>
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Society for Consumer Psychology.
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
234
The journal of brand management : an international journal
194
The journal of product & brand management
173
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
46
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
4,282
BASE
1
RePEc
1
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1
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1
Branding
food
culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10011536138
Saved in:
2
Branding
food
culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of food products marketing
23
(
2017
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011708253
Saved in:
3
Zur Bedeutung der Marke in
Food
& Beverage
Finkenwirth, Udo
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 194-206)
.
2011
Persistent link: https://www.econbiz.de/10008807029
Saved in:
4
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
5
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
6
Antecedents and the mediating effect of customer-
restaurant
brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
7
Restaurant
brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
8
Face gain and face loss in
restaurant
consumers' brand advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
Saved in:
9
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
10
Consumer-based chain
restaurant
brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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