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Brand image
Brasilien
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25,940
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25,265
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10
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9
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9
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Veloutsou, Cleopatra
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Guzman, Francisco
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Ekinci, Yuksel
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Sreejesh, S.
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Zarantonello, Lia
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Chahal, Hardeep
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Hwang, Jinsoo
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Journal of business research : JBR
112
The journal of product & brand management
89
The journal of brand management : an international journal
84
Journal of retailing and consumer services
74
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
31
Journal of travel and tourism marketing
29
Psychology & marketing
29
Cogent business & management
28
Industrial marketing management : the international journal for industrial and high-tech firms
24
European journal of marketing : EJM
23
Journal of strategic marketing
21
Marketing intelligence & planning
21
Tourism management : research, policies, practice
21
International journal of internet marketing and advertising : IJIMA
20
SpringerLink / Bücher
19
Journal of hospitality marketing & management
18
International journal of contemporary hospitality management
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of fashion marketing and management
12
Journal of marketing communications
12
The journal of consumer marketing
12
Global business review
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business ethics : JOBE
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
European journal of marketing
10
International marketing review
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
Marketing letters : a journal of research in marketing
10
International journal of market research
9
Journal of marketing
9
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
2,337
Other ZBW resources
18
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1
Einflussfaktoren des zielorientierten Kaufverhaltens : eine kausalanalytische Studie im Bekleidungsmarkt
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
;
Kunkel, Ben
-
2005
Persistent link: https://www.econbiz.de/10003301752
Saved in:
2
The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella
;
Navrozidou, Anna
;
Carey, Robin
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
Saved in:
3
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
4
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
5
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
6
Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong
;
Ngo Thi Hong
;
Tran Trieu Khai
- In:
Journal of economic development
23
(
2016
)
3
,
pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
Saved in:
7
Customer-driven value : evolution and contemporary extensions
Tracy, Daniel L.
;
Knight, John E.
- In:
Journal of business and economic perspectives
31
(
2005
)
1
,
pp. 181-193
Persistent link: https://www.econbiz.de/10003324696
Saved in:
8
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
9
A customer-based brand equity model for upscale hotels
Hsu, Cathy H. C.
;
Oh, Haemoon
;
Assaf, A. Georges
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10009491840
Saved in:
10
Measurement
and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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