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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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The relevance of consumer-brand identification in the team sport industry
Sauer, Nicola E.; Teichmann, Karin - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 2, pp. 20-30
Persistent link: https://www.econbiz.de/10010341393
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Brand relationships with hockey teams
Aledin, Samil A. - In: Consumer brand relationships : meaning, measuring, managing, (pp. 146-161). 2015
Persistent link: https://www.econbiz.de/10011279719
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Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
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Sport team brand-equity index : a new measurement
Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10011761673
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A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali; Kerem, Katri; Biscaia, Rui; Agyemang, … - In: International journal of sport management and marketing … 18 (2018) 3, pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
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Exploring the Relationship between Sports Fan Loyalty and the Personality and Brand of Favorite Teams
Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023
This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A sample population of 150 e-commerce and online advertising professionals will be analyzed using various methods, including regression analysis, descriptive statistics, and...
Persistent link: https://www.econbiz.de/10014259989
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The Loyalty of Sports Fans and Their Favorite Teams' Personalities and Brands
Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023
This study's objective is to assess the extent to which confidence in brands and a company's ability to meet the needs of its customers are relevant to the practice of sports marketing. The goal of this study was to use a number of different methods of analysis on a sample population consisting...
Persistent link: https://www.econbiz.de/10014261053
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Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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Antecedents of fan purchase intention for team color products
Melo Neto, Fernando Cabral de; Mainardes, Emerson Wagner; … - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10013532234