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Identifying branding features of products for children
Shelepova, Е. V.; V. I., Samofalov - In: European research studies 21 (2018) 2, pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
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The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir; Nezhad, Majid Hassani; Far, Siamak Ashkan; … - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
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Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Effectiveness of animated spokes-character in advertising targeted to kids
Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - 2018
The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are "Pre-primary school going kids" from nine different schools belonging to...
Persistent link: https://www.econbiz.de/10012124705
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The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
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Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251
Persistent link: https://www.econbiz.de/10010416280