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~subject:"Brand image"
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Corporate reputation building...
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Brand image
Brand management
72
Markenführung
71
Corporate reputation
47
Firmenimage
46
Consumer behaviour
35
Konsumentenverhalten
34
Markenimage
29
Public relations
25
Unternehmenskultur
25
Öffentlichkeitsarbeit
24
Corporate culture
23
Marketing management
22
Marketingmanagement
22
Brand architecture
18
Markenarchitektur
18
Brand
17
Markenartikel
17
Marketing
15
Reputation
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
9
World
9
Malaysia
8
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
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21
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1
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Article
30
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2
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Article in journal
29
Aufsatz in Zeitschrift
29
research-article
2
Collection of articles of several authors
1
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1
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1
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English
32
Author
All
Melewar, T. C.
29
Bang, Nguyen
12
Foroudi, Pantea
8
Dennis, Charles
6
Hussain, Shahzeb
4
Melewar, TC
3
Chen, Chen-Chu Matilda
2
Foroudi, Mohammad Mahdi
2
Hemsley-Brown, Jane
2
Jin, Zhongqi
2
Priporas, Constantinos-Vasilios
2
Zha, Dongmei
2
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Al-Hajla, Ali Homaid
1
Chaney, Isabella
1
Chen, CC
1
Chen, Cheng-Hao Steve
1
Chen, Junsong
1
Cherifi, Barbora
1
Choudhury, Musfiq Mannan
1
Czinkota, Michael R.
1
Dennis, C
1
Dinnie, Keith
1
Ekinci, Yuksel
1
Ezlika Ghazali
1
Gupta, Suraksha
1
Hamzaoui Essoussi, Leila
1
Holland, Ray
1
Hwang, Yun-yong
1
Ismail, Ahmed Rageh
1
Jayawardhena, Chanaka
1
Kitchen, Philip J.
1
Kohli, Gurdeep Singh
1
Liu, Martin
1
Loh, Yeat Hui
1
Merunka, Dwight
1
Mutum, Dilip S.
1
Na, Kwang Jin
1
Nguyen, Bang
1
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Published in...
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Journal of business research : JBR
6
European journal of marketing : EJM
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal of strategic marketing
2
European business review
1
Industrial Management & Data Systems
1
International Marketing Review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
The marketing review
1
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ECONIS (ZBW)
29
Other ZBW resources
2
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1
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1
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
2
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
5
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
6
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
7
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael R.
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
Saved in:
9
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
10
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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