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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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The seven pillars of powerful brands
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000140489
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2001
Persistent link: https://www.econbiz.de/10001546612
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2010 - 3rd ed.
Persistent link: https://www.econbiz.de/10003909794
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2006 - 2nd ed
Persistent link: https://www.econbiz.de/10003263494
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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710