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Brand image
Relationship marketing
25,164
Beziehungsmarketing
25,079
Value creation
13,772
Betriebliche Wertschöpfung
13,642
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9,095
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9,094
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2,242
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2,220
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2,220
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2,037
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2,036
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2,034
Marketingmanagement
2,034
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2,023
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2,022
Marketing management
2,009
E-commerce
1,956
Markenimage
1,893
Innovation
1,799
Kundenwert
1,666
Customer value
1,640
Welt
1,603
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1,601
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1,584
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Loureiro, Sandra Maria Correia
16
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12
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11
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11
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10
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9
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9
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9
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9
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8
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8
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8
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8
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8
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7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
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6
Chahal, Hardeep
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Iglesias, Oriol
6
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6
Kang, Juhee
6
Khamitov, Mansur
6
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5
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5
Bilgihan, Anil
5
Brodie, Roderick J.
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1
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Journal of business research : JBR
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The journal of brand management : an international journal
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Journal of retailing and consumer services
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Journal of travel and tourism marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Psychology & marketing
24
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing communications
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
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SpringerLink / Bücher
10
Global business review
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The journal of services marketing
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International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of marketing analytics : JMA
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Journal of service management
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Pakistan journal of commerce and social sciences
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
1,890
BASE
1
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1
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1
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
2
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne
;
Drennan, Judy
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
4
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
5
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
6
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
7
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
8
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
9
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
10
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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