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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming; Lu, Tzu-En - In: Psychology & marketing 40 (2023) 10, pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
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Brands that do good : insight into social brand equity
Naidoo, Claire; Abratt, Russell - In: The journal of brand management : an international journal 25 (2018) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
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Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross; Zainuddin, Nadia; Magee, Christopher - In: The journal of services marketing 30 (2016) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
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Branding social and health behavior : an education and research agenda
Evans, W. Douglas - In: Psychology of branding, (pp. 133-148). 2013
Persistent link: https://www.econbiz.de/10009775608
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Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving
Stebbins, Elizabeth; Hartman, Rosanne L. - In: International journal of nonprofit & voluntary sector … 18 (2013) 3, pp. 203-215
Persistent link: https://www.econbiz.de/10010388218
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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
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Corporate social marketing and brand equity : a case of dairy products in Vietnam
Thi Quy Vo; Tuan Nguyen-Anh - In: Cogent business & management 11 (2024) 1, pp. 1-18
The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from 780 valid questionnaires responsed by customers...
Persistent link: https://www.econbiz.de/10014529020
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Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A.; Kalieva, O. M.; Pisareva, E. V. - In: European research studies 21 (2018) 2, pp. 72-78
Persistent link: https://www.econbiz.de/10012221008