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~subject:"Brand image"
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Subject
All
Brand image
Konsumentenverhalten
79,183
Consumer behaviour
78,750
Preismanagement
18,946
Pricing strategy
18,858
Theorie
16,792
Theory
16,575
Markenimage
10,875
Emotion
10,435
Markenführung
9,806
Brand management
9,802
Beziehungsmarketing
9,418
Relationship marketing
9,407
USA
6,562
United States
6,316
Kundenzufriedenheit
5,928
Customer satisfaction
5,925
Online-Handel
5,727
Online retailing
5,715
Deutschland
5,297
Social Web
5,066
Social web
5,064
Brand
5,036
Markenartikel
5,034
Germany
4,888
Einzelhandel
4,821
Online-Marketing
4,801
Internet marketing
4,768
Dienstleistungsqualität
4,752
Service quality
4,749
Retail trade
4,728
Experiment
4,115
Electronic Commerce
3,987
Werbewirkung
3,979
Advertising effects
3,936
E-commerce
3,870
Verbraucherverhalten
3,564
Werbung
3,419
Advertising
3,371
Marketingmanagement
3,022
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All
Undetermined
4,719
Free
1,632
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Article
8,811
Book / Working Paper
1,845
Journal
4
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Article in journal
7,938
Aufsatz in Zeitschrift
7,938
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811
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811
Graue Literatur
287
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287
Hochschulschrift
285
Thesis
214
Arbeitspapier
213
Working Paper
213
Case study
101
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101
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70
Konferenzbeitrag
70
Collection of articles of several authors
67
Sammelwerk
67
Reprint
53
Aufsatzsammlung
38
Konferenzschrift
14
Bibliografie enthalten
13
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13
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13
Sammlung
13
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8
Handbuch
8
Lehrbuch
7
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5
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5
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5
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5
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4
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4
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4
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4
Ratgeber
4
Bibliografie
3
Textbook
3
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3
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2
Elektronischer Datenträger
2
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English
9,783
German
826
Undetermined
21
French
19
Polish
9
Italian
5
Lithuanian
4
Russian
2
Valencian
1
Spanish
1
Serbian
1
Swedish
1
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All
Burmann, Christoph
71
Phau, Ian
33
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
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Institution
All
Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche, Università degli Studi di Trieste
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institut für Medien- und Konsumentenforschung <Erding>
1
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Published in...
All
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of fashion marketing and management
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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Source
All
ECONIS (ZBW)
10,627
RePEc
20
BASE
9
EconStor
4
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1
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10
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1
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
2
The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation : a study on Transmart Mx Mall Malang
Lucky, Octhavian Sukmartha
;
Aisjah, Siti
;
Ningrum, …
-
2023
Persistent link: https://www.econbiz.de/10014281625
Saved in:
3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
5
Price image consequences
Lombart, Cindy
;
Louis, Didier
;
Labbé-Pinlon, Blandine
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
Saved in:
6
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Saved in:
9
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
10
An investigation into consumer search and evaluation behaviour : effect of brand name and price perceptions
Sharma, Kavita
;
Garg, Shivani
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011582060
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