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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif; Lee, Michael S.W. - In: Journal of global marketing 27 (2014) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10010428063
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt
Shaban, Yosra; El-Bassiouny, Noha - In: African journal of business and economic research : AJBER 12 (2017) 1, pp. 163-204
Persistent link: https://www.econbiz.de/10011724434
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Effect of religiosity on the decision to participate in a boycott : the moderating effect of brand loyalty : the case of Coca-Cola
Dekhil, Fawzi; Jridi, Hajer; Farhat, Hana - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 309-328
Persistent link: https://www.econbiz.de/10011750375
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Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Bryson, Douglas; Atwal, Glyn; Hultén, Peter - In: Qualitative market research : an international journal 16 (2013) 4, pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
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Modeling the effects of an international crisis on brand equity
Maher, Amro A. - In: Journal of global marketing 27 (2014) 2, pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
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A counterinsurgent (COIN) framework to defend against consumer activists
Chen, Steven - In: The journal of brand management : an international journal 30 (2023) 4, pp. 275-301
Persistent link: https://www.econbiz.de/10014326920
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali; Choo, Ho Jung; Lee, Ha Kyung - In: Journal of fashion marketing and management 28 (2024) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10014495501