//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of background music en...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
43
Konsumentenverhalten
42
Italy
26
Italien
25
Luxury goods
12
Luxusgüter
12
Industry 4.0
11
KMU
9
SME
9
Markenimage
8
Brand management
7
Digitalisierung
7
Digitization
7
Elderly people
7
Industrie
7
Manufacturing industries
7
Markenführung
7
Ältere Menschen
7
Brand
6
Coronavirus
6
Emotion
6
Markenartikel
6
Age group
5
Altersgruppe
5
Beziehungsmarketing
5
COVID-19
5
Innovation
5
Marketing management
5
Marketingmanagement
5
Nachhaltige Entwicklung
5
Nachhaltigkeit
5
Relationship marketing
5
Social Web
5
Social web
5
Sustainability
5
Sustainable development
5
Viral marketing
5
Virales Marketing
5
Advertising effects
4
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
7
Italian
1
Author
All
Guido, Gianluigi
7
Peluso, Alessandro M.
4
Pino, Giovanni
3
Amatulli, Cesare
2
Mileti, Antonio
2
Bruno, Ilaria
1
De Cosmo, Lucrezia Maria
1
Frangipane, Daniela
1
Nataraajan, Rajan
1
Peluso, Allesandro M.
1
Piper, Luigi
1
Speciale, Vincenzo
1
Yuan, Bing
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
3
Global marketing strategies for the promotion of luxury goods
1
Italian journal of marketing : ITJM
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Piccola impresa
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
Saved in:
2
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
Saved in:
3
The influence of negative travel-related experience on tourist's brand loyalty
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Mileti, Antonio
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10014330964
Saved in:
4
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
5
Immagine e determinanti d'acquisto di un olio d'oliva locale nel mercato giapponese : un caso di studio
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Pino, Giovanni
; …
- In:
Piccola impresa
(
2010
)
3
,
pp. 91-112
Persistent link: https://www.econbiz.de/10009390197
Saved in:
6
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
7
The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi
;
Pino, Giovanni
;
Frangipane, Daniela
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
Saved in:
8
Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi
;
Peluso, Allesandro M.
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->