//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rechtliche Risiken der Mediapl...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Product placement
447
Product Placement
408
Werbeträger
357
Advertising media
352
Werbewirkung
338
Advertising effects
334
Consumer behaviour
198
Konsumentenverhalten
198
Werbung
180
Advertising
151
Brand management
140
Markenführung
140
Deutschland
117
Werbeplanung
98
Advertising planning
94
Germany
94
Online-Marketing
88
Internet marketing
85
Mediaplanung
85
Marketing management
83
Marketingmanagement
83
USA
82
United States
82
Markenimage
81
Computerspiel
66
Video game
65
Markenartikel
55
Brand
54
Communication media
47
Fernsehwerbung
47
Film industry
47
Filmwirtschaft
47
Kommunikationsmedien
47
Television advertising
47
Fernsehprogramm
46
Theorie
46
Theory
46
Television programme
44
Zielgruppe
42
more ...
less ...
Online availability
All
Undetermined
41
Free
6
Type of publication
All
Article
73
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
Aufsatz im Buch
3
Book section
3
Conference paper
3
Konferenzbeitrag
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
76
German
3
Author
All
Pelsmacker, Patrick de
8
Dens, Nathalie
7
Verhellen, Yann
5
Klucharev, Vasily
3
Rijpkema, Mark
3
Smit, Gitty
3
Stallen, Mirre
3
Tessitore, Tina
3
Vashisht, Devika
3
Avramova, Yana R.
2
Burmann, Christoph
2
Cauberghe, Verolien
2
Chan, Fong Yee
2
Davtyan, Davit
2
Dousin, Oscar
2
Matthes, Jörg
2
Muzellec, Laurent
2
Naderer, Brigitte
2
Schramm, Holger
2
Smidts, Ale
2
Sreejesh, S.
2
Srivastava, R. K.
2
Srivastava, Rajesh
2
Aagerup, Ulf
1
Aghakhani, Hamed
1
Ahern, Lee
1
Aldás-Manzano, Joaquín
1
Anbuudayasankar S. P.
1
Azlinda Shazneem Md Shuaib
1
Babin, Barry J.
1
Babin, Laurie A.
1
Balakrishnan, Bamini KPD.
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bellur, Saraswathi
1
Bergvist, Lars
1
Bermejo-Berros, Jesús
1
Bhatnagar, Namita
1
Bintinger, Simone
1
Boerman, Sophie C.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
Journal of promotion management : JPM
4
Engaging consumers through branded entertainment and convergent media
2
International journal of internet marketing and advertising : IJIMA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
ERIM report series research in management
1
Enhancing knowledge development in marketing ; Vol. 21
1
International journal of arts management
1
International journal of management and marketing research : IJMMR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing and marketing research
1
Journal of media business studies
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
79
Showing
1
-
10
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
2
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
3
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
4
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
5
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
6
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
Saved in:
7
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
8
Female athlete endorsers : determinants of effectiveness
Fink, Janet S.
;
Parker, Heidi M.
;
Cunningham, George B.
; …
- In:
Sport management review
15
(
2012
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10009517341
Saved in:
9
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
Saved in:
10
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->