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~subject:"Brand image"
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Brand image
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79,172
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8,064
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7,113
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7,061
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Journal of business research : JBR
388
The journal of product & brand management
253
Journal of retailing and consumer services
230
The journal of brand management : an international journal
230
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
93
European journal of marketing : EJM
81
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
59
Marketing intelligence & planning
56
International marketing review
55
Journal of strategic marketing
55
Journal of global marketing
53
Cogent business & management
51
Journal of travel and tourism marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
50
Journal of fashion marketing and management
47
Journal of marketing
47
International journal of consumer studies
46
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
40
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism management : research, policies, practice
35
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34
Journal of business ethics : JOBE
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
7,028
RePEc
1
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1
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7,029
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date (oldest first)
1
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
2
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
3
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
4
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
5
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
6
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
7
Enriching the ECSI model using brand strength in the retail setting
Sarantidou, Paraskevi
- In:
European journal of management and business economics : …
26
(
2017
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10011823439
Saved in:
8
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
9
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
10
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
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