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New luxury brand positioning and the emergence of masstige brands
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
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Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa; Metallo, Gerardo; Tortora, Debora; … - In: EuroMed journal of business 4 (2009) 3, pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
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The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens; Kitchen, Philip J. - In: Journal of business strategy 36 (2015) 2, pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha; Kitchen, Philip J.; Ganesh B. E.; Garg, … - In: International journal of management concepts and … 12 (2019) 3, pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
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Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen - In: Marketing intelligence & planning 33 (2015) 6, pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445