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Coopetition in the French luxu...
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Brand image
Frankreich
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Supply chain
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Burmann, Christoph
51
Loureiro, Sandra Maria Correia
27
Keller, Kevin Lane
25
Melewar, T. C.
25
Phau, Ian
23
Bang, Nguyen
21
Guzman, Francisco
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Han, Heesup
16
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Foroudi, Pantea
15
Khan, Imran
15
Sattler, Henrik
15
Christodoulides, George
14
Esch, Franz-Rudolf
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Valette-Florence, Pierre
14
Veloutsou, Cleopatra
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sreejesh, S.
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Park, Jungkun
11
Paul, Justin
11
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Springer Fachmedien Wiesbaden
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NetLibrary, Inc
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Centre d'Observation Economique
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Fachhochschule Reutlingen / European School of Business
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Haufe-Lexware GmbH & Co. KG
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
370
The journal of product & brand management
286
The journal of brand management : an international journal
283
Journal of retailing and consumer services
179
European journal of marketing : EJM
81
Psychology & marketing
80
Asia Pacific journal of marketing and logistics
70
Journal of marketing communications
66
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
59
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of international consumer marketing
54
Journal of strategic marketing
54
SpringerLink / Bücher
48
Marketing letters : a journal of research in marketing
47
Cogent business & management
45
Journal of promotion management : innovations in planning and applied research
44
The journal of consumer marketing
43
International marketing review
42
The IUP journal of brand management : IJBRM
42
Tourism management : research, policies, practice
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
Journal of marketing
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of the Academy of Marketing Science
40
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of travel and tourism marketing
36
Journal of marketing management : MM
35
Journal of Islamic marketing
34
International journal of advertising : the review of marketing communications
32
Journal of fashion marketing and management
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Qualitative market research : an international journal
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Global business review
27
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ECONIS (ZBW)
7,195
Other ZBW resources
43
RePEc
2
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date (oldest first)
1
Maintaining collective assets, the tragedy of the commons, and supply chain performance : the case of the champagne industry
Cool, Karel O.
;
Henderson, James
- In:
Restructuring strategy : new networks and industry …
,
(pp. 17-43)
.
2005
Persistent link: https://www.econbiz.de/10002601538
Saved in:
2
Characteristics of strong territorial brands : the case of champagne
Charters, Steve
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
Saved in:
3
Luxury
brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
4
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French
luxury
parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
5
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
6
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
7
Managing heritage brands : a study of the sacralization of heritage stores in the
luxury
industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
8
The allure of brand heritage : the Chinese acquisition of an Italian
luxury
pen maker
Vecchi, Alessandra
- In:
Journal of international business and economics : JIBE
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010407329
Saved in:
9
Could there be a
luxury
brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949
Král, Petr
- In:
Central European business review : CEBR
2
(
2013
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10010344406
Saved in:
10
Is it love or just like? : Generation Z's brand relationship with
luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
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