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~subject:"Brand image"
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Customers' perceptions of valu...
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Brand image
Consumer behaviour
81,915
Konsumentenverhalten
79,436
Service quality
21,438
Dienstleistungsqualität
20,687
South Africa
18,095
Südafrika
17,143
Customer satisfaction
15,260
Kundenzufriedenheit
13,674
Relationship marketing
13,221
Beziehungsmarketing
13,138
Theorie
11,350
Theory
11,136
Brand management
7,910
Markenführung
7,859
USA
7,369
United States
7,036
Markenimage
6,936
Hotel industry
6,449
Hotellerie
6,360
Deutschland
6,321
Online-Handel
5,872
Germany
5,863
Online retailing
5,856
Perception
5,829
Wahrnehmung
5,306
Social Web
5,166
Social web
5,163
Online-Marketing
4,758
Internet marketing
4,749
Einzelhandel
4,543
Retail trade
4,491
Brand
4,329
Markenartikel
4,310
Electronic Commerce
4,198
E-commerce
4,072
Experiment
3,841
Emotion
3,781
Werbewirkung
3,703
Advertising effects
3,664
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3,688
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1,066
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6,089
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897
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5,708
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106
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86
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36
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21
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21
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Sammelwerk
18
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8
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208
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4
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Phau, Ian
30
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Han, Heesup
21
Usman, Osly
21
Bang, Nguyen
19
Melewar, T. C.
19
Sarkar, Abhigyan
18
Guzman, Francisco
17
Japutra, Arnold
17
Ekinci, Yuksel
15
Sreejesh, S.
15
Burmann, Christoph
14
Huber, Frank
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Gil Saura, Irene
13
Khamitov, Mansur
13
Paul, Justin
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khan, Imran
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Hyun, Sunghyup Sean
11
Johnson, Lester W.
11
King, Ceridwyn
11
Ko, Eunju
11
Liu, Chih-Hsing
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Rahman, Zillur
11
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Springer Fachmedien Wiesbaden
8
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Kassel
1
Verlag Dr. Kovač
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
377
The journal of product & brand management
244
Journal of retailing and consumer services
224
The journal of brand management : an international journal
223
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
93
European journal of marketing : EJM
76
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
69
The journal of consumer marketing
59
Marketing intelligence & planning
56
International marketing review
55
Journal of strategic marketing
54
Journal of global marketing
52
Marketing letters : a journal of research in marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
Journal of travel and tourism marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
46
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
43
International journal of internet marketing and advertising : IJIMA
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Tourism management : research, policies, practice
40
Journal of marketing management : MM
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of marketing research : JMR
33
The IUP journal of brand management : IJBRM
33
Journal of hospitality marketing & management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
International journal of contemporary hospitality management
31
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ECONIS (ZBW)
6,902
Other ZBW resources
84
RePEc
3
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1
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1
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Impact of computer-generated images on LODGSCAPE
perceptions
and visit intentions
Bogicevic, Vanja
;
Bujisic, Milos
;
Choi, Hyeyoon
;
Smith, …
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 416-442
Persistent link: https://www.econbiz.de/10011707127
Saved in:
3
This hotel is family-run! : enabling positive consumer response via perceived hospitableness
Scholl-Grissemann, Ursula
;
Kallmünzer, Andreas
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013328037
Saved in:
4
Determinants of customer patronage of fast food outlets in Benin City
Okolie, Ugo Chuks
;
Udom, Idongesit David
- In:
Journal of economics and management research
10
(
2021
),
pp. 74-99
Persistent link: https://www.econbiz.de/10013349637
Saved in:
5
Impact of hotel attributes, service quality and brand image on customer satisfaction among diners at a fine dine restaurant : evidence from India
Rai, Hithesh
;
Prabhu, H. Mahesh
- In:
International journal of business excellence : IJBEX
26
(
2022
)
4
,
pp. 425-437
Persistent link: https://www.econbiz.de/10013198315
Saved in:
6
The impact of hotel attributes, well-being
perception
, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
7
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
8
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
9
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
10
Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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