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Psychology & marketing
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International journal of consumer studies
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Journal of fashion marketing and management
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Journal of marketing
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Journal of travel and tourism marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Journal of Islamic marketing
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International journal of internet marketing and advertising : IJIMA
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European journal of marketing
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ECONIS (ZBW)
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RePEc
1
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1
Branding with
music
: how can
music
contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
2
Impact of musical fits and image of different mails on consumer purchase behaviour
Srivastava, R. K.
- In:
International journal of Indian culture and business …
12
(
2016
)
3
,
pp. 318-341
Persistent link: https://www.econbiz.de/10011664461
Saved in:
3
Must be the
music
: examining the placement effects of character-brand association and brand prestige on consumer brand interest within the
music
video context
Thornton, Corliss
;
Burkhalter, Janée
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 126-141
Persistent link: https://www.econbiz.de/10011305335
Saved in:
4
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
5
Towards a common terminology for
music
branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
6
The sound of
music
: the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
7
Music
logos drive digital brands : an empirical analysis of consumers' perspective
Das, Subhankar
;
Sandhu, Kamaljeet
;
Mondal, Subhra Rani
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1397-1412
Persistent link: https://www.econbiz.de/10014553098
Saved in:
8
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
9
How folk
music
induces destination image : a synthesis between sensory
marketing
and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
10
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
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