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Appellation of origin brands in China
Niu, Yongge; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 239-248). 2014
Persistent link: https://www.econbiz.de/10010417714
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu; Li, Dongjin; Barnes, Bradley R.; Ahn, … - In: International business review : the official journal of … 21 (2012) 6, pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang; Wang, Cheng Lu; Zhou, Liying - In: International journal of consumer studies 47 (2023) 5, pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
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Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying - In: International journal of consumer studies 47 (2023) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen; Chan, Fong Yee; Li, Yongfa; Wang, Cheng Lu - In: The journal of product & brand management 32 (2023) 4, pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
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How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong; Meng, Meijun; Li, Yang; Zhou, Qingjie; Cai, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276