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Brand image
China
122,870
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79,172
Consumer behaviour
78,739
Electronic Commerce
22,961
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21,212
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20,866
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20,589
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17,375
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12,119
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11,039
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10,980
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10,614
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8,578
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8,546
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8,481
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8,248
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8,153
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7,970
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7,966
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7,491
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7,443
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6,782
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6,481
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6,458
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6,408
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6,405
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6,384
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6,174
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6,168
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6,077
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26
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20
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19
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18
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18
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17
Melewar, T. C.
17
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17
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14
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13
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13
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13
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12
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11
Das, Gopal
11
De Chernatony, Leslie
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Johnson, Lester W.
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Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
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11
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10
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10
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Julius-Maximilians-Universität Würzburg
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Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
374
The journal of product & brand management
247
Journal of retailing and consumer services
226
The journal of brand management : an international journal
225
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
76
Journal of international consumer marketing
73
Journal of marketing communications
73
International journal of hospitality management
62
The journal of consumer marketing
60
International marketing review
55
Journal of global marketing
54
Journal of strategic marketing
53
Marketing intelligence & planning
52
Journal of travel and tourism marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
Journal of marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
33
International journal of retail & distribution management
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
32
Tourism management : research, policies, practice
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Qualitative market research : an international journal
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ECONIS (ZBW)
6,752
RePEc
1
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1
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1
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
2
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
Saved in:
3
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
4
Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Mahama-Musah, Fuseina
;
Schoutteet, Penelope
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012648870
Saved in:
5
The effect of online shopping channels on brand choice, product exploration and price elasticities
Harris-Lagoudakis, Katherine
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-39
Persistent link: https://www.econbiz.de/10014280023
Saved in:
6
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
7
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
8
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
Saved in:
9
Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis
Kim, Changju
;
Kim, Woonho
;
Nakami, Shinya
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013366372
Saved in:
10
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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